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It's Nick Lachey Vs Nick Lachey in BBDO New York's New TWIX Spots

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Former boy band singer parts ways with Left TWIX & Right TWIX

It's Nick Lachey Vs Nick Lachey in BBDO New York's New TWIX Spots

Earlier this month, TWIX re-introduced its Peanut Butter line extension by launching a new advertising campaign that builds on the brand’s successful “Left TWIX/Right TWIX” platform introduced two years ago. For this campaign, both Peanut Butter Left TWIX and Peanut Butter Right TWIX hired Nick Lachey to serve as spokesperson for their respective brand.  Of course, this put Nick in a somewhat tenuous situation, advocating on behalf of two “competing” companies and highlighting the absurd rivalry between the two.

Now, TWIX is rolling out their final round of ads. In these spots, Nick clears up any confusion on which TWIX side is his favorite, after a leaked video resulted in Nick being fired - and then rehired - by both sides.

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Production Company

Director: Kenny Herzog

Executive Producer: Ralph Laucella

Production Company: O Positive

Line Producer: Ken Licata


Edit Company: No 6

Editor: Jason Macdonald

Executive Producer: Corina Dennison

Creative Agency

Account Executive: Aparna Joshi

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO New York

Executive Creative Director: Gianfranco Arena, Peter Kain

Executive Producer: (Group) Amy Wertheimer, Alex Gianni (Ex, Art) Betsy Jablow

Group Account Directors: Susannah Keller

Head of TV / Production: David Rolfe

Managing Director: Kirsten Flanik

Senior Planner: Alaina Crystal

Talent Acquisition

Talent Acquisition: The Marketing Arm

Categories: Food, Confectionery

BBDO New York, Tue, 31 Mar 2015 15:40:15 GMT