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It's Mutiny at Sea in VCCP's Latest Royal London Film

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Agency continues 'We're so yesterday' campaign with new instalment

It's Mutiny at Sea in VCCP's Latest Royal London Film

Everyone’s favourite time traveller returns to our screens in VCCP’s latest instalment for Royal London’s “We’re so yesterday” campaign. This time, the ever affable Roy is caught in a mutiny aboard an 18th century navy vessel.

Amidst the throwing of chicken legs, the firing of pistols and toppling of sailors, Roy remains remarkably unruffled whilst he tells us all about Royal London’s new benefit -  ‘ProfitShare’.

Drawing on lessons that the company has acquired over its 155 year history, Royal London has learnt that when you have a bit of wealth, its best to share it out.

That’s why when Royal London has a good year, it thinks its customers should too, so it tops up pensions for its qualifying customers with a share of the profits.

This demonstrates that Royal London will continue to treat its customers with those same old enduring values of loyalty, care and fairness – even if you live nowadays.


video
Royal London launches new benefit in latest campaign by VCCP
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Client

Advertiser: Royal London

Post Production / VFX

Visual Effects: UPP

Creative Agency

Art Director: Jonny Parker

Copywriter: Chris Birch

Producer: Ed Mueller

Production Company

Production Company: Agile Films

Director: Ben Whitehouse

Photographer : Stephan Pehrsson

Producer: Andy Eaton/Alex Chamberlain

Music

Sound Design: Ben Leeves @ Grand Central Studios

Offline

Editor: Anne Perri @ Work Editorial

VCCP, Fri, 03 Jun 2016 12:54:10 GMT