Fri, 03 Jun 2016 12:54:10 GMT
Everyone’s favourite time traveller returns to our screens in VCCP’s latest instalment for Royal London’s “We’re so yesterday” campaign. This time, the ever affable Roy is caught in a mutiny aboard an 18th century navy vessel.
Amidst the throwing of chicken legs, the firing of pistols and toppling of sailors, Roy remains remarkably unruffled whilst he tells us all about Royal London’s new benefit - ‘ProfitShare’.
Drawing on lessons that the company has acquired over its 155 year history, Royal London has learnt that when you have a bit of wealth, its best to share it out.
That’s why when Royal London has a good year, it thinks its customers should too, so it tops up pensions for its qualifying customers with a share of the profits.
This demonstrates that Royal London will continue to treat its customers with those same old enduring values of loyalty, care and fairness – even if you live nowadays.
Advertiser: Royal London
Visual Effects: UPP
Art Director: Jonny Parker
Copywriter: Chris Birch
Producer: Ed Mueller
Production Company: Agile Films
Director: Ben Whitehouse
Photographer : Stephan Pehrsson
Producer: Andy Eaton/Alex Chamberlain
Sound Design: Ben Leeves @ Grand Central Studios
Editor: Anne Perri @ Work Editorial