Tue, 24 Jun 2014 10:01:36 GMT
High on the success of making Robinsons SQUASH’D in zero gravity for Robinsons, creative innovation network iris is set to achieve another industry first. Helping name once and for all, the famous patch of grass at Wimbledon.
Murray Mound, or Henman Hill? Putting two tennis greats head to head for the first time, Judy Murray and Tim Henman will battle it out for ownership in a series of SQUASH’D challenges.
Helen Gorman, Brand Director, Robinsons: “After making Robinson’s in space, we thought we’d take on another monumental challenge. Wimbledon is one of Britain’s best loved events, and we wanted tennis fans to feel part of the competitive build up in bringing together three of Britain’s favourite things: Wimbledon, squash, and Murray… or Henman, depending on whose side you’re on…”
Leveraging two of the biggest names in British tennis, Tim and Judy will undertake a series of challenges shot in the grounds of Wimbledon, demonstrating not only their tennis skills, but also the ease of use and portability of Robinson’s SQUASH’D.
Andy Taylor, Creative Director at iris: “Robinsons SQUASH’D has become a true participation brand – its users are open and engaged in the content it’s creating, and feel involved in what the brand is doing. At a time when all Brits are talking about Wimbledon, we’ve been able to stand out and bring to life the product benefits in a relevant, different and yes, slightly comical way.”
Squash and tennis lovers alike will be encouraged to vote for their favourite – participate in the ongoing debate and drive social awareness for the campaign.
The latest innovation from Robinson’s, SQUASH’D is super concentrated, portable and easy to use again and again – making up to 20 drinks.
The winner will be announced on the 27th June.
Creative Director: Andy Taylor
Account Director: James Logan
Account Manager: Vicky Anderson
Creative: Luke Renton
Producer/s: Cordelia Plunket/Fiona Campbell
Production Company: Knock Knockview more - Creative
Categories: Fruit Juices, Soft DrinksIris, Tue, 24 Jun 2014 10:01:36 GMT