senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

It’s 'Easy to Dance' in Director X’s Vibrant Music Video for Soprano

23/05/2024
Production Company
Toronto, Canada
174
Share
Director X and Fela combine scale, beautiful people and stunning locations

French rapper, singer, and songwriter Saïd M'Roumbaba, aka Soprano, has released a new track off his album by the same name. 'Facile à Danser' celebrates the belief that each person has their own way of dancing and special way of being. Bringing this to rich technicolour life, Julien Christian Lutz, pka Director X, and production company Fela, combine scale, beautiful people, and stunning locations in Côte d’Ivoire to take the viewer on a joyous journey. Capturing the energy of life, and possessing a sort of old school hip hop vibe, X plays between the natural and the man-made, and goes from city to country, with almost every shot featuring dancing. 

"This song inspires the soul and energizes the body,” said Director X. “I wanted to embrace what this song calls for us all to do - dance. People don’t dance enough today and I’m always happy to spread the message. (That means you reading this! Dance!). It’s an important message for the world.”

Production
Post Production / VFX
Editorial