senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

It’s Easy to Be Proud of a Volkswagen in This Campaign from DDB Paris

17/04/2023
Advertising Agency
Paris, France
150
Share
Director Rudi Rosenberg injects cheeky humour into series of spots

For March, VW is launching a tactical campaign promoting special offers during dealerships’ open-door weekend. Along with DDB Paris, VW made the bold choice of avoiding a campaign focused on a promotional speech, but rather focus on the brand instead through a new creative tagline: 'It’s so easy to be proud of a Volkswagen”.

Both films perfectly embody the wit and humorous tone of voice that makes great Volkswagen ads.

In these spots, the brand shows that Volkswagen makes people deeply proud. From the acerbic grandmother with her grandson to the young man who is embarrassed by his mother's behaviour, the protagonists will make people laugh and show the pride a Volkswagen owner can feel. 

Volkswagen and DDB Paris worked with director Rudi Rosenberg (Blouge, la Clé..).

Credits
Brand
Agency / Creative
Production
Work from DDB Paris
Welcome Back To Earth
Salomon
07/02/2024
24
0
Together We Go Further
Eurostar
10/10/2023
62
0
Toys
UBER
16/08/2023
468
0
ALL THEIR WORK