The Cannes Lions team dig into the data and uncover the countries flexing their creative muscles
Stand up and take a bow, Thailand, Greece, Ukraine, Kenya and Jordan. We teamed up with the team at Cannes Lions to find out which countries have taken a step forward in creative ambition. Looking at this year’s Cannes results we uncovered a host of countries that took home a momentous ‘first’. Now, you probably saw Thailand’s ‘First’ – the country won its first Grand Prix for ‘The Unusual Football Field’ – but some of the other firsts on the list may have slipped you by. They’re well worth checking out and we can’t wait to see what these countries achieve in 2018!
FIRST GRAND PRIX
First time Grand Prix for THAILAND in Design for ‘The Unusual Football Field’. Agency CJ Worx teamed up with property development company AP Thailand to maximise space and make use of the unusual nooks and crannies of the highly populated Khlong Toei area of Bangkok.
First Gold Lion for GREECE for OgilvyOne Worldwide Athens for their ‘From the Start’ campaign for Mondelez International chocolate brands Lacta. This branded entertainment series compared the experience of eating chocolate to the feeling of falling in love, in order to combat dropping chocolate consumption.
First trophy for UKRAINE with a Bronze in Entertainment Lions for Music for WITNESS. The project was developed in-house by the Ukraine Crisis Media Center in Kiev. The song ‘Witness’ was composed to commemorate the 75th anniversary of the Babyn Yar massacres. On 29-30 September 1941, 33,000 Jewish children, women and men were marched there and executed.
First trophy for KENYA for ‘MOST ELIGIBLE BACHELOR’ winning three Bronze Lions in Health and Wellness Lions, Media Lions, Promo & Activation Lions. The campaign was created by Ogilvy & Mather Nairobi for Ol Pejeta Conservancy, to draw attention to the plight of Sudan, the last living Northern White Rhino and to raise money for research into artificial reproduction techniques. The agency teamed up with Tinder to give the lonely bachelor a profile and platform.
First trophy for JORDAN for a Royal Jordanian Airlines real-time direct campaign, Bronze Lion in Direct. Memac Ogilvy Advize turned Donald Trump’s much-hyped ‘Muslim Ban’ from a problem into an opportunity for their client Royal Jordanian Airlines. The quick-response campaign resulted in a 50% increase in December bookings to the US.