In the latest take on New York Lottery’s 'How Would You Spend It?' campaign, 'Small Town' builds off of the original concept of showing how one New Yorker would spend his time if he won Cash4Life’s top prize of $1000 a week for life.

Shot by director Noam Murro, 'Small Town' features actual miniature buildings and props to tell the story of how one lucky winner uses his newly afforded time to revisit an old childhood hobby.

'Small Town' will run from 15th of February to 31st of March, and is being supported by Cash4Life-specific radio, OOH, print and point of sale materials. The TV spot will be featured across New York State broadcast TV, as well as in cinemas and social media.