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It's a Small Town Indeed in McCann NY's New York Lottery Ad

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Agency asks 'How Would You Spend It' in new spot directed by Noam Murro

It's a Small Town Indeed in McCann NY's New York Lottery Ad

In the latest take on New York Lottery’s 'How Would You Spend It?' campaign, 'Small Town' builds off of the original concept of showing how one New Yorker would spend his time if he won Cash4Life’s top prize of $1000 a week for life.

Shot by director Noam Murro, 'Small Town' features actual miniature buildings and props to tell the story of how one lucky winner uses his newly afforded time to revisit an old childhood hobby.

'Small Town' will run from 15th of February to 31st of March, and is being supported by Cash4Life-specific radio, OOH, print and point of sale materials. The TV spot will be featured across New York State broadcast TV, as well as in cinemas and social media.

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Advertiser: Cash4Life

Post Production / VFX

2D Artist: Renato Carone, Michael Glen, Steinar Nedrebø, Amit Shukla, Manu PS

3D: Suhas Bhat, Sindhuja B, Sravan Kumar, Sreenivasa Aditya Yanamalachintala, Elangovan Ganeshan

3D Lead Artist: Marcus Wood

Managing Director: Camila De Biaggi

Post Production Company: MPC NY

Senior Producer: Elissa Norman

Telecine: Tom Poole @ Co3

VFX Supervisor: Alvin Cruz

Creative Agency

Account Executive: Scot Beck, (Assist) Ellery Gitkin

Account Supervisor: Molly Vossler

Business Manager: Natalie Hernandez

Chief Creative Officer: Eric Silver, Sean Bryan & Tom Murphy

Chief Production Officer: Nathy Aviram

Creative Agency: McCann New York

Executive Creative Director: Mat Bisher & Dan Donovan

Executive Music Producer: Eric David Johnson

Music Producer: Dan Gross

Senior Art Director: Johan Leandersson

Senior Copywriter: Andy Sciamanna

Senior Producer: Chance Bassett

Media Agency

Media Agency: UM

Production Company

Executive Producers: Jeff McDougall

President: Charlotte Woodhead

Production Company: Noam Murro @ Biscuit


Audio Post Production: Phil Loeb @ Heard City

Composer: Victor Magro

Music Production: Future Perfect

Producer: John Connolly


Edit Assistant: Theo Mercado

Edit Company: Work editorial

Editor: Neil Smith

Executive Producer: Erica Thompson

Producer: Christopher Delarenal

Genres: Scenic, Storytelling

Categories: Gambling, Sports and Leisure

McCann North America, Thu, 15 Feb 2018 09:57:54 GMT