Dogs have been driving Subaru vehicles for years. This year, Carmichael Lynch show some puppy love for a family of dogs, the Barkleys, who show that man’s best friend is surprisingly human in their daily life. The new commercials focus on situations we've gone through with our own families: teenagers dating, road trips, getting stuck in traffic, getting lost in thought. When you meet the Barkleys, you can sit back and laugh at all of the silly and simple human behaviors, because the dogs are standing in for us.
TITLE: “Dog Tested. Dog Approved.® — Meet the Barkleys”
CLIENT: Subaru of North America
AGENCY
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Writer: Nick Nelson
Senior Art Director: Matt Pruett
Director of Integrated Production: Joe Grundhoefer
Exec Content Producer: Freddie Richards
Senior Interactive Producer: Laura Coyle
Director of Business Affairs: Vicki Oachs
Account Service Team: David Eiben, Catherine Finn
Senior Project Manager: Jane Williams-Petersen
PRODUCTION
Production Company: SKUNK
Director: Brian Lee Hughes
Managing Partner/EP: Matt Factor
Exec Producer: Shelly Townsend
Head of Production: Jeanne Stawiarski
Producer: Geoff McLean
Director of Photography: Jason McCormick
POST PRODUCTION
Edit House: Drive Thru
Editor: Mick Uzendoski
Exec Producer: Beth Wilson
VFX House/Online Artist: Drive Thru, Derek Johnson
Telecine: CO3, Sean Coleman
Audio Mix/Sound Design: BWN
Music Company: Echo Boys