ITB was tasked by VCCP to cast and secure a famous storyteller to help inspire the world to go out and live their own story for Canon’s 'Live for the Story' campaign. ITB engaged Zoë Kravitz to feature in the campaign, with a short film documenting her summer story through a Canon lens. 

Zoë’s film launched the '365 Days of Summer' competition, to find a storyteller who will spend a year travelling the world identifying and living a new story every day. To enter, participants are asked to share their most memorable summer picture on Instagram with the story behind it (no more than 50 words), tagging @canonuk and #LiveForTheStory.