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ITB Secures Sofia Sanchez de Betak and Leandra Medine for 'Mango Journeys' Series

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Sofia takes us to her native Buenos Aires and Leandra brings us on a guided tour of all her favourite NYC spots in the online series

ITB Secures Sofia Sanchez de Betak and Leandra Medine for 'Mango Journeys' Series

ITB continues to work with Mango for the fourth consecutive season, forming loyal and genuine relationships with style influencers who authentically align with the brand. Each of the girls stars in a cinematic fashion film, set against the backdrop of an international destination that resonates for them personally. The rich campaign leverages fashion-credible talent and influencers to reinforce MANGO's brand values and digital presence, alongside the ongoing #MANGOGirls program.

For Autumn/Winter 2017, ITB secured creative director and fashion/travel consultant, Sofia Sanchez de Betak, shot in her beloved Buenos Aires for the sixth instalment of the series. For chapter seven, ITB secured American entrepreneur, influencer, writer and founder of world-renowned fashion and lifestyle blog, Man Repeller, Leandra Medine. Leandra takes us once again to New York, but this time on a tour across the city to each of her most cherished spots.



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Talent Acquisition

Talents: Sofia Sanchez de Betak and Leandra Medine

Client

Brand: MANGO

Creative Agency

Creative Agency: ITB Worldwide

Genres: Fashion & Beauty, People, Storytelling

ITB Worldwide, Tue, 19 Dec 2017 12:43:57 GMT