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Itau Bank's Mock 2014 World Cup Draw


Agencia Africa recognise upcoming worldwide tension

Itau Bank's Mock 2014 World Cup Draw

Itau, the Brazilian national soccer team and Fifa 2014 World Cup’s official bank launched the film "World Cup Draw", which realistically recreates the official FIFA event in a production involving 500 extras and more than 100 advertising professionals.

The film, produced by Agencia Africa, treats the tension and expectations that accompany the World Cup group raffle with light-hearted humor. The plot shows the moment when people from various countries, in front of the TV or computer, watch to see what the destiny of their country will be, hoping and cheering that their country will not fall into the same group as Brazil.  Thus avoiding a match against a powerful nation of 200 million fans. The production relies on two endings that show the reaction of different nationalities to the news that they are in Brazil's group.



The final draw for the 2014 World Cup will take place on 6th December 2013 in Bahia, Brazil.


Title: World Cup Draw
Advertiser: Itau Bank
Product: Institutional
Agency: AFRICA 
Executive Creative Director: Sergio Gordilho
Creative Directors: Sergio Gordilho / Ricardo Chester / Jeferson Rocha / Augusto Moya
Copywriter: Ricardo Chester
Art Director: Jeferson Rocha
Agency Producers: Rodrigo Ferrari/ Alessandra Pais                                                             
Client Services: Celina Esteves, Rodolfo Campitelli, Heloisa Pupim and Bruno Barella
Media: Luiz Fernando Vieira, Francisco Custodio, Paulo Ilha and Pedro Eustachio
Planning: Ana Paula Cortat, Marina Pires and Gabriel Caramelo
Production Company: O2 Filmes
Director: Paulo Caruso
Diretor of Photography: Cesar Charlone
Art Direction: Marcos Cavalheiro                             
Editing: Fernanda Bernardino and Fernando Stutz                                          
Post Production: O2 Filmes
Sound Production: Voicez Producoes Sonoras
Approved by: Fernando Chacon, Andrea Pinotti, Eduardo Tracanella, Juliana Cury and Cinthia Kato

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