Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Itaú Bank and Grey Argentina Open First Bank Account 100% Operated via WhatsApp 

Creative 214 Add to collection

Directed by Augusto Giménez Zapiola & Martín Holzman from Argentinacine, the campaign focused on humour and a unique and innovative model

Itaú Bank and Grey Argentina Open First Bank Account 100% Operated via WhatsApp 

In Latin America the use of WhatsApp has practically replaced texting. Just in Argentina, 84% of cell phone owners use WhatsApp as their main messenger channel, so nowadays, conversations via this app are part of daily life and go through mostly all social interactions. From meetings, collections for gifts up to chats of school´s parents, this way of communication has its own codes and etiquette where we feel comfortable and safe, because it represents a friendly mode of communicating, practical, free, and easy to use. 

These same attributes are now offered by the new Itaú Chat Account: the first bank account in Argentina to be opened, operated, and closed directly via WhatsApp, free of charge for life and without the need to download any app, resulting in a totally innovative and unique product on the market. 

The campaign, created by Grey Argentina, is anchored in two presentation spots and a promo that, with humorous tone and dizzying script, tour the most recognisable places of our interactions at WhatsApp, highlighting how it is possible to use that same familiarity to conduct banking operations. 

"The pandemic and home office made it clear how chaotic, and how difficult to follow a WhatsApp group can be. Not to even mention when money issues are included. Chat Account comes to help us dealing with all that in an easy, already familiar way. But, above all, it comes to change all we knew about trading with a bank. And it’s  great for us to be part of all this." said Hernán Kritzer, CCO of the agency along with Alejandro Devoto 

With Chat Account it is possible to transfer money up to $100,000 per day, consult balances and movements, reload the subway and cell phone cards, buy in digital form with a virtual debit card or generate an order of withdrawal of cash without card from ATMs. Also, in the near future, it will be possible to make QR payments in stores and receive personalised attention to queries. 

This account aims to attract new customers, and to help banking in overall. It is not necessary to have an account in any bank or financial knowledge. It is very simple to operate, and you only need to have the WhatsApp application downloaded on your cell phone. And in turn, it is ideal for younger people accustomed to managing their finances in a virtual way because it has a simple and easy to understand language. And Itaú customers can also do operations using WhatsApp as a channel.

Carolina Belzunce, marketing manager of Banco Itaú commented: "Continuing with the commitment to put people at the center of everything we do, we present this development that involves not only integrating the bank into the context of the digital life of people already accustomed to using WhatsApp for everything, but also encourage financial inclusion with a product that has simple access and is easy to operate. Chat Account is much more than an account, it is an experience that transforms the way you link with the Bank."


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
BARBECUE / GRANNY 

Advertiser: Itaú Argentina 

Product: Chat Account 

Agency: Grey Argentina 

President: CCO Latam

CEO: Denise Orman 

Chief Creative Officers: Hernán Kritzer / Alejandro Devoto / Lisandro Cardozo 

Creative Directors: Gonzalo Fernández/ Juan Ure 

Business Team: Florencia Niemetz, Luciana Patriarch, María José Amson, Facundo Ferrero, Simón Dukart. Chief Strategy Officer

Planner: Manuel Rubina 

Production Manager: Pablo Molina 

Production Company: Argentinacine 

Director: Augusto Giménez Zapiola & Martín Holzman 

Executive Producer: Diego González 

General Producer: Nano Tidone 

Producer: Germán Escande 

Postproduction: Ratio VFX 

Post-production of sound: Porta Studio 

Music: Tandem Music 

Colorist: Pentimento Color Grading 

Approval from the client: Carolina Belzunce, Silvia Costa, Mariano Pastore, Sebastián Lutz, Agustina  Taranto 

PROMO 

Advertiser: Itaú Argentina 

Product: Chat Account 

Agency: Grey Argentina 

President - CCO Latam: Diego Medvedocky 

CEO: Denise Orman 

Chief Creative Officer: Hernán Kritzer / Alejandro Devoto / Lisandro Cardozo 

Creative Directors: Gonzalo Fernández/ Juan Ure / Mariano Gamba / Rodrigo Greco Creative Team

Business Team: Florencia Niemetz, Luciana Patriarch, María José Amson, Facundo Ferrero, Simón Dukart. Chief Strategy Officer

Planner: Manuel Rubina 

Production Manager: Pablo Molina 

Production Company: Argentinacine 

Director: Augusto Giménez Zapiola & Martín Holzman 

Executive Producer: Diego González 

General Producer: Nano Tidone 

Producer: Germán Escande 

Postproduction: Ratio VFX 

Post-production of sound: Porta Studio 

Music: Tandem Music 

Colorist: Pentimento Color Grading 

Approval from the client: Carolina Belzunce, Silvia Costa, Mariano Pastore, Sebastián Lutz, Agustina  Taranto

Genres: Comedy, People, Storytelling

Categories: Banking, Finance

Grey Argentina, Fri, 21 May 2021 14:38:34 GMT