Deutsch welcomes in a new approach and website for the brand
With the Fourth of July fast approaching and summer grilling in full swing, Foster Farms has launched a new campaign out of Deutsch entitled ‘Feels Good to Be Free Range’. The campaign marks a shift in focus in for the brand, with an all-new digital market approach and website.
The newly launched spots show viewers what free-range feels like through the eyes of real chickens, which is a drastic shift from Foster Farms’ previous campaigns featuring the faux want-to-be FF chickens.
“Consumers are increasingly interested in where their food comes from and how it is raised,” said Helen Kurtz, Foster Farms’ chief marketing officer. “Simply Raised is already grown without antibiotics, farmed locally and certified by the American Humane Association, so it was a natural next step to provide outdoor access for our flocks and raise them free range. Our new advertising and refreshed packaging shine a light on a great choice for chicken, that’s now even better.”
Debuting July 1, the new digital ad campaign features two :15- and :30-second spots and will run on streaming platforms such as Hulu, Roku and YouTube with integrated social media content. The ads celebrate the freestyle dance moves of Foster Farms Simply Raised No Antibiotics Ever chickens set to ‘90s pop music.
“We’ve always tried to bring a smile along with great chicken to our consumers,” Kurtz added. “What’s new is an all-digital approach to media that enables us to reach them at home, online, on the go and in-store.”