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It ‘Feels Good to Be Free Range’ for the Chickens in This Foster Farms Campaign

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Deutsch welcomes in a new approach and website for the brand

It ‘Feels Good to Be Free Range’ for the Chickens in This Foster Farms Campaign
With the Fourth of July fast approaching and summer grilling in full swing, Foster Farms has launched a new campaign out of Deutsch entitled ‘Feels Good to Be Free Range’. The campaign marks a shift in focus in for the brand, with an all-new digital market approach and website. 

The newly launched spots show viewers what free-range feels like through the eyes of real chickens, which is a drastic shift from Foster Farms’ previous campaigns featuring the faux want-to-be FF chickens. 

“Consumers are increasingly interested in where their food comes from and how it is raised,” said Helen Kurtz, Foster Farms’ chief marketing officer. “Simply Raised is already grown without antibiotics, farmed locally and certified by the American Humane Association, so it was a natural next step to provide outdoor access for our flocks and raise them free range. Our new advertising and refreshed packaging shine a light on a great choice for chicken, that’s now even better.”





Debuting July 1, the new digital ad campaign features two :15- and :30-second spots and will run on streaming platforms such as Hulu, Roku and YouTube with integrated social media content. The ads celebrate the freestyle dance moves of Foster Farms Simply Raised No Antibiotics Ever chickens set to ‘90s pop music. 

“We’ve always tried to bring a smile along with great chicken to our consumers,” Kurtz added. “What’s new is an all-digital approach to media that enables us to reach them at home, online, on the go and in-store.”

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Music

Music Company: Jingle Punks

Offline

Edit Company: STEELHEAD

Producer: Dom Guglielmo

Editor: Ian Paxton, Oliver Hecks

Executive Producer: Adam Becht

Post Production / VFX

Compositing Supervisor: Blake Lloyd

Lead After Effects: Luis de Leon

Production Company

Production Company: STEELHEAD

Executive Producer: Christoph Kauffman

Head of Production: Diego de la Maz

Managing Director: Ted Markovic

Line Producer: Tony McGarry

Sound

Sound Engineer: Jeff Fuller

Client

Brand: Foster Farms

CEO: Dan Huber

Chief Marketing Officer: Helen Kurtz

Director, Marketing Communications: Ira Brill

VP, Marketing: Orzse Hodi

Senior Marketing Manager: Rachel Ferrer

VP Marketing: Orzse Hodi

Creative Agency

Creative Agency: Deutsch

Chief Creative Officer: Pete Favat (North America), Brett Craig (LA)

Executive Creative Director: Bob Cianfrone

Creative Director: Trevor Kuhn, Elizabeth Cordingley (Platform)

Art Director: Joo Woo, Amy Lee (Digital)

Chief Digital Officer: Pam Scheideler (North America)

Associate Creative Director: Justin Lesinski, Ryan Wolin

Head of Design: Adhemas Batista

Designer: Karen Pham, Lukas Abubeker

Intern: Cassandra Rebutoc (Design)

Executive Producer: Dan Kaplan

Senior Producer: Ali Issari, Norma Cabello (Digital)

Music Supervisor: Chase Butters

Music Producer: Dez Davis

Director of Integrated Business Affairs: Gabriela Farias

Executive Business Affairs Manager: Denise Wright

Director of Broadcast Business Affairs: Carie Bonillo

Group Account Directors: Montse Barrena

Account Director: Shannon Engoian (Digital)

Account Executive: Erika Sidney

Head of Strategy: Kelsey Hodgkin

Associate Strategy Director: Jasmin Esquivel

Director of Production: IV Tench

Digital Executive Producer: Vanessa Scanlan

User Experience: Brandon Mulloy

Head of Technology: Marc Gowland

Developer: Corey Newhouse, Neseem Ishaq

Technology Director: Bilal Elreda

Genres: In-camera effects, Comedy, Visual VFX

Categories: Food, Meat & Fish

Deutsch LA, Tue, 02 Jul 2019 09:47:33 GMT