Isobel's New Hovis Collaboration Proves Agencies Can Be Media Owners

Creative agencies are evolving. Quickly. Forward-thinking, dynamic agencies create, produce and distribute a wide range of content in-house; shoot films; build websites; plan and buy media; stage events; implement influencer activities – the list is endless.

With the growth of influencer-led marketing and content co-creation, social media publishers such as UniLad and Tasty have enormous followings and healthy profits. If creative agencies want to be experts in trends like this, why not get involved themselves?

This is the question London independent agency isobel asks with its Serious Bacon Club online platform, which has amassed 150,000 likes on Facebook and seen content collaborations with food brands from brownies to jam. 

The Serious Bacon Club’s most recent partnership is with Hovis, made up of a series of bespoke content films produced by isobel.

The 30 second films document how well the bread toasts, slices, and absorbs sauce in a 'laboratory' setting, with gifs and stills showing the hard-working scientists enjoying the results

The Serious Bacon Club shows the innovation potential of creative agencies, and the ability to flex, evolve, and create new revenue streams. Growth can come in many forms, and isobel's Serious Bacon platform shows that there are many different ways of creating great work.