Isobel's Campaign for Tech Will Save Us Warns of 'Side Effects'

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The campaign demonstrates the 'risks' to kids from playing with their range of making, coding and inventing kits
Isobel's Campaign for Tech Will Save Us Warns of 'Side Effects'

Tech Will Save Us have launched their first ever campaign to promote their range of inspiring kits for Christmas. The kits get kids making, coding and inventing their own toys. Don’t want to walk the dog? No problem, hack your Micro:bot to do it for you. Whatever you can imagine, make it!

The campaign will run in the UK and US, and features two films alongside a print and digital campaign showcasing the possible Side Effects induced by the toys.

Christi Tronetti, Marketing Director at isobel comments: "We’ve watched a tonne of toy adverts and it’s really surprising how patronising and dated communications in this sector are. A lot of high-pitch voices speaking down to parents. Even more frustrating is how unimaginative and formulaic these ads have become in speaking to kids. We wanted to avoid this completely. 

"Tech Will Save Us is an inspiring brand and we’re thrilled to have collaborated with them on the ‘Side Effects’ campaign. And in order to bring a fresh perspective to the sector, we worked with the incredibly talented director Raine Allen Miller. This was a true team effort, moving at the speed of light to make something we’re all really proud of."

Isobel launches new campaign 'Side Effects' for tech toy brand Tech Will Save Us
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Post Production / VFX

Colourist: Jack McGinty

Post Production Company: Time Based Arts

Production Company

Director: Raine Allen Miller

DOP: Krzysztof Trojnar

Executive Producer: Sarah Pearson

Producer: Tarquin Glass

Production Company: Somesuch

Stylist: Lola Chatterton


Music : Georgia Barnes


Edit Company: Trim

Editor: Elise Butt

Creative Agency

Account Executive: Alice Pavey

Creative Agency: isobel

Creatives: Georgia Stephenson, Dan Stubbs

Marketing Director: Christi Tronetti

Producer: Christi Tronetti


Brand Creative Lead: Adam Shephard

Marketing Director: Tom Baker

Design Manager: Adam Shephard

isobel, 2 years ago