Wed, 11 Oct 2017 11:17:52 GMT
Retail property developer Hammerson has launched a new feature on its Plus app. Style Seeker aims to help shoppers find and buy clothes they’ve seen on screen, in magazines or out in the world.
The app has launched with a new film by creative agency isobel. Directed by Holly Blakey, who previously directed music videos for Florence and the Machine and Coldplay, the 60 second film has dancers chasing around each other and stealing each other’s looks.
Fiona Campbell-Roberts, UK head of marketing at Hammerson, comments; “isobel have taken our brief and extended it to redefine the modern-day classy, stylish and effortless fashionista. In a competitive market place, we have to stand out and isobel have ensured we do just that with an arresting creative.”
Style Seeker searches all clothing available within the nearest Hammerson shopping centre and suggests matches to the style snapped based on shape, colour and pattern. It will be available at all 10 of Hammerson’s UK shopping centres, including Brent Cross, Bullring and Cabot Circus.
Digital Imaging: Jason Hunte
Colourist: Jack McGinity
Editor: Meg Thorne
Director: Holly Blakey
Executive Producer: Mary Calderwood
Producer: Joel Spencer
1st AD: Andrew Potter
DOP: Adam Scarth
1st AC: Jessie Brough
Camera: Dough Walshe
Gaffer: Seth Crosby
Hair Stylist: Elvire Roux
Makeup Artist: Mario Brook-Bank
Creatives: Ben Stump, Simon Findlater
Agency Production: Amy Hansen
Genres: Choreography, Fashion & Beauty
Categories: Retail and Restaurants , Retail Storesisobel, Wed, 11 Oct 2017 11:17:52 GMT