Retail property developer Hammerson has launched a new feature on its Plus app. Style Seeker aims to help shoppers find and buy clothes they’ve seen on screen, in magazines or out in the world.
The app has launched with a new film by creative agency isobel. Directed by Holly Blakey, who previously directed music videos for Florence and the Machine and Coldplay, the 60 second film has dancers chasing around each other and stealing each other’s looks.
Fiona Campbell-Roberts, UK head of marketing at Hammerson, comments; “isobel have taken our brief and extended it to redefine the modern-day classy, stylish and effortless fashionista. In a competitive market place, we have to stand out and isobel have ensured we do just that with an arresting creative.”
Style Seeker searches all clothing available within the nearest Hammerson shopping centre and suggests matches to the style snapped based on shape, colour and pattern. It will be available at all 10 of Hammerson’s UK shopping centres, including Brent Cross, Bullring and Cabot Circus.