senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Isobar's Pringles Prank Puts Karaoke Singers Under the Spotlight

23/07/2015
Advertising Agency
London, UK
326
Share
Agency launches video for Pringles Summer Karaoke Kit promotion

Isobar has launched ‘The Karaoke Prank’ – an online video to raise awareness of Pringles latest on pack promotion that will run throughout summer. 

The video captures a sunny Ibiza setting where Pringles invites groups of friends to join the Karaoke booth and sing along to a karaoke version of ‘Happy’ by Pharrell Williams. Unbeknown to them the booth doors open up to a huge crowd in front holding their names on signs, making them feel like rock stars! The idea behind the video is to showcase authentic fan reactions to a spontaneous prank. The reactions are priceless and truly bring to life Pringles brand purpose of giving everyone an open invitation to play.

The campaign will be supported by online and mobile advertising via LoopMe, Teads, YouTube and Spotify as well as social activity and will run in 8 markets across Europe, including the UK.


Isobar has worked with Pringles to create a campaign that drives awareness of Pringles’ association with music. Isobar has been responsible for the idea, redemption platform and the promotional video that aims to increase the awareness of the Karaoke Kit promotion.

The promotion allows consumers to redeem codes from the exclusive Pringles Karaoke packs in exchange for their very own Pringle’s Karaoke Kit! The kit consists of a microphone and a speaker that attaches onto a Pringles tube and allows you to sing along to your favourite summer anthems.

The campaign is also supported by a social competition that encourages people to tweet #PringlesKaraoke to be in with the chance to win a V Festival VIP package for them and three friends!

Pringles will also be present at festivals across Europe with on the ground event activity handled by experiential agency 029. 

Nick Bailey ECD / CEO Isobar UK, said: "This brand is all about having fun with your mates, so it’s been brilliant to help steward this lovely simple idea into reality."

Claire Heskin, Digital Marketing Manager Kellogg’s, said: "With our Summer Karaoke Kit promotion, Pringles is giving everyone an open invitation to play. The Karaoke Prank video created by Isobar has taken this idea and brought Pringles’ playful side to life in a totally unique and hilarious way!"

Agency / Creative
SIGN UP FOR OUR NEWSLETTER
More News from Dentsu Creative UK
Hires, Wins & Business
Dentsu Launches AI-Powered Smarter Media
06/11/2024
129
0
Hires, Wins & Business
Dentsu Lab in London Officially Launches
21/10/2024
168
0
ALL THEIR NEWS
Work from Dentsu Creative UK
Valspar
Shake It Up
22/03/2024
35
0
'You Can Do It' Idents
B&Q Partnership with ITV
26/02/2024
96
0
Flexibility
American Express
21/02/2024
40
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0