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Isobar’s Initiative for Airline Azul Linhas Aéreas Inspires Girls to Become Pilots

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Isobar Brazil created a touching video and a ride-along scheme based in plane cockpits with the aim to increase the number of female pilots in Brazil

Isobar’s Initiative for Airline Azul Linhas Aéreas Inspires Girls to Become Pilots
Isobar has launched a new initiative for Airline Azul Linhas Aéreas that aims to inspire more women to take up flying careers. 

The goal is to celebrate Azul as the airline with the most female pilots and to promote diversity in the profession

When people imagine an airplane being flown, the image that comes to mind for most kids and the majority of adults is of a man. That’s because currently only 2% of the captains of commercial flights in Brazil are women. To start changing this reality, that is backed by the statistics, Azul Linhas Aéreas is promoting an initiative called #ElasLáEmCima (#WomenUpThere), created by Isobar Brazil.

On March, on domestic flights with women captains, Azul will open the doors of the cockpit to children in order to inspire them to pursue this career. Passengers will be informed about the presence of women in the cockpit, and according to availability, the children on board will be invited to meet them. Passengers will also be encouraged to share the experience by using the hashtag #ElasLáEmCima (#WomenUpThere).

Azul Linhas Aéreas is one of the pioneers in acknowledging women in aviation and it is proud to be the airline with the biggest number of women pilots.

The initiative will be promoted through a video posted on Azul’s social networks (Facebook, Twitter, Instagram and YouTube), which portrays the reaction of a girl when she sees that the plane she is on is actually flown by a woman.

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Production Company

Production Company: EnCaliente Filmes

Executive Producer: Adriana Barbosa

Director: Triage Santo

DOP: Marco Antonio Ferreira

Producer: Zé Godoy (Conductor)


Client Service: Carolina Vadasz

Creative Agency

Creative Agency: Andrea Siqueira and Dogura Kozonoe

Copywriter: Airton Dias and Lucas “Madu”

Art Director: Rafael Barbaroti and Raphael Brites

Planners: Bruno Lobo and Daniela Dias

Client Servicing: Fernanda Reis

Strategy: Pedro Thompson (VP)

VP, Media: Carol Buzetto

Client Service Director: Camila Alvarenga

RTV: Juliana D’Antino and Lais Pereira

Client Approval: Fábio Marão and Bruna Didario


Advertiser: Azul

Media: Alexandre Muramoto and Mariana Senrra

Project Manager: Bruna Brito, Tue, 27 Mar 2018 14:15:47 GMT