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Isobar Wins Global Huawei Digital Brief


Appointed to handle consumer events & product launches

Isobar Wins Global Huawei Digital Brief

Isobar has been appointed as the digital marketing agency for Huawei’s global consumer events and product launches, winning the business after a competitive, multi-agency pitch.

The agency will create and execute a number of digital and social marketing campaigns for the world leading mobile handset provider throughout 2014. Isobar’s twin Asia-Pacific hubs Shanghai and Singapore will lead the work, leveraging its global network for campaign execution.

Isobar delivered the first campaign for Huawei at the Consumer Electronic Show (CES), in Las Vegas, successfully launching the company’s new Ascend Mate2 4G mobile phone.

Jane Linbaden, CEO Isobar China, said: “Huawei is one of China’s most exciting brands. They have increased their global footprint over the past few years as they continue to grow the brand internationally from China.”

“We are thrilled to have been selected to work with Huawei to continue to build upon their success. We look forward to creating innovative digital and social marketing campaigns which will allow consumers around the world to experience the brand.”

Jerry Huang, Director of Marketing Communication, Huawei Consumer Business Group, said: “For a global company, with headquarters in China, we need a digital marketing partner who has both a strong global network and a credible foot print in China. Isobar is one of the only digital marketing agencies who can offer a global network with home grown local knowledge and talent. We look forward to working with Isobar as we continue to take the Huawei brand to the world.”

Graham Kelly, Regional Executive Creative Director, Isobar Asia-Pacific, said:  “We’ve injected a dose of humour into the new creative work for Huawei, especially the video content. The viral video, featuring Elvis for the launch of the Ascend Mate2 at CES, attracted more than 200,000 views in less than three days after launch.”

Isobar is one of the leading digital marketing agencies in the Asia-Pacific region with a team of around 1,300 digital marketing pioneers. Isobar was recently awarded Greater China and China agency of the Year by Campaign Asia-Pacific.


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Dentsu Creative UK, Wed, 22 Jan 2014 10:25:21 GMT