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Isobar UK Lures VCCP's Jon Boardman



New MD joins Nick Bailey and Pats McDonald to complete agency's senior management team

Isobar UK Lures VCCP's Jon Boardman

Jon Boardman, Partner and Group Business Development Director at creative agency VCCP’s London office, is joining Isobar in the UK as Managing Director. He will partner with Nick Bailey, the CEO and ECD, and Pats McDonald, the Chief Strategy Officer, in the leadership of the agency.  The role is new to the senior line up; Jon will take on all client and commercial management duties allowing Nick Bailey to apply more focus to the company’s strategic creative output. Isobar’s account handling and finance leads will report in to Jon, with Jon reporting in to Nick Bailey.

Jon has worked at VCCP for nine years across a range of clients and roles including being head of account management and business development, which has included shaping the effective integration of VCCP’s partnership agencies in the Chime Group. Prior to VCCP, Jon worked at integrated agency, Heresy and direct marketing agency, DMP.

Commenting on Jon Boardman’s appointment, Nick Bailey, Isobar CEO and ECD said: “We identified Jon early last autumn as the partner we were looking for in leading the business to its next stage of development. Isobar has built extraordinary momentum in a short period of time and I’m excited to see that accelerate under the influence of the powerful skill set that Jon brings from his exceptional integrated experience at VCCP. We’ve had a long, respectful wait for him and we’re raring to get on with it.”

Commenting on Boardman’s appointment, Pats McDonald, Isobar Chief Strategy Officer, said: “The best agencies are driven by striking a healthy balance (sometimes a healthy tension) between creative, strategy and client services. As soon as Nick and I met Jon we recognised someone who would be both a brilliant partner and a brilliant sparring partner, pushing us to build on a great 2013 into a stellar 2014.”

Jon Boardman will join Isobar on May 14th. 

Commenting on his appointment, Boardman said: “I've had 9 successful years at VCCP working with some exceptional people. When I met Nick and Pats I connected immediately and knew Isobar was the perfect next step for me. I cannot wait to join the team and help build upon the success they are already experiencing.”

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Dentsu Creative UK, Thu, 27 Mar 2014 12:07:21 GMT