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Isobar Promotes US VP Dave Meeker to Global Innovation Role


Newly created position will retain US remit & drive global innovation in emerging technology

Isobar Promotes US VP Dave Meeker to Global Innovation Role
Global digital agency, Isobar, announced today that Dave Meeker has been promoted to Global Director, Emerging Technology, effective immediately. In addition to his current US responsibilities as a Vice President, Dave will be responsible for expanding Isobar’s innovation and emerging technology offering globally. He will work closely with teams across Isobar’s 45 markets, and with the technology and innovation specialists in Isobar’s Nowlabs across US, APAC, Brazil and EMEA. Meeker will continue to be based in the US, reporting to Jean Lin, Global CEO, Isobar and Geoff Cubitt, CEO, Isobar US.

Meeker will be responsible for furthering Isobar’s global innovation capabilities to support clients in the digital transformation journey. In his global role, he will serve as the head of Isobar's NowLab, a global initiative to catalyse innovation across Isobar’s 85 offices via 17 Isobar NowLab facilities.  He will also work with Isobar’s regional market leaders to set global innovation agenda relating to emerging trends and technologies, while focusing on scalable solutions that can be applied to the evolving needs of Isobar’s global clients.

Meeker is also tasked with managing global partnership relationships for emerging technology and innovation, with the goal of bolstering the agency’s offering in innovating digital product and service design. 

Meeker is currently responsible for guiding the strategic direction of client engagements and the digital products and services that Isobar US brings to market. Meeker's hybrid background spans business, design, and technology.

Meeker manages Isobar's relationship and ongoing collaborations with the MIT Media Lab and has worked with Isobar clients such as HBO, Google, Facebook, NBCUniversal, Bloomberg, Motorola Mobility/Lenovo, Samsung, and Tesla Motors.  He was instrumental in the development of Isobar’s Virtual Reality Emotional Measurement and Analytics Platform, the world’s first platform to capture and analyse behavioural data in virtual reality.   Meeker also advises on emerging technologies and trends for parent company, Dentsu Aegis Network.

Jean Lin, Global CEO Isobar, said: “We are delighted to expand Dave’s role - with creativity and innovation at heart of our offering, it is critical we take our tested approach to support our clients across the globe. We know innovation will work best for our clients when it is the locally relevant but global in scale.”

Geoff Cubitt, CEO Isobar US, said: “Dave’s contagious enthusiasm for innovation and emerging technologies has been a catalyst for the ethos of innovation that is permeates all of our client work and has led Isobar to be named as a top 10 Innovation Agency by Forrester.  Expanding his role to include driving Isobar’s global innovation offering will amplify global synergies, enhancing value for our clients around the world.

Meeker adds: “I am very excited to be able to have the opportunity to both continue the efforts that have made Isobar’s a recognised leader in innovation services in the US market while having the additional opportunity to participate in the growth of our global organisation. Our clients are evolving, and that is driven by changing expectations and behaviours in the marketplace. I am thrilled to be able to play a role that will help Isobar grow. I hope to help our team members across the globe realise their potential as strategic innovators and to help focus our collective brain power to solve the really tough problems that our clients faced in new, exciting and creative ways.”
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Dentsu Creative UK, Tue, 09 Jan 2018 16:25:52 GMT