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Isobar on the 'Unconscious Cues' that Drive Twitter Behaviours

Trends and Insight 332 Add to collection

New report from Isobar in the UK looks into people's Twitter behaviour

Isobar on the 'Unconscious Cues' that Drive Twitter Behaviours

This week Isobar in the UK published ‘Unconscious Cues,’ a report looking into the drivers of people’s behaviour on Twitter. 

To find out whether these cues – such as follower numbers or tweet tone of voice – influenced peoples perception of brands on Twitter, we created a fake brand, systematically varied the cues and asked people for their immediate impressions.  

The research, conducted by  Isobar, Cambridge University and Twitter, was based around a fashion brand created for the study and found that:

- Unconscious cues have a significant impact on people’s perception of the brand

- Likeability doesn’t always correlate with purchase consideration

- Unconscious cues influence different audiences in different ways

The full report digs deeper into these results – Click here for more details.

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Dentsu Creative UK, Thu, 30 Oct 2014 12:40:04 GMT