Dentsu Creative UK
Thu, 30 Oct 2014 12:40:04 GMT
This week Isobar in the UK published ‘Unconscious Cues,’ a report looking into the drivers of people’s behaviour on Twitter.
To find out whether these cues – such as follower numbers or tweet tone of voice – influenced peoples perception of brands on Twitter, we created a fake brand, systematically varied the cues and asked people for their immediate impressions.
The research, conducted by Isobar, Cambridge University and Twitter, was based around a fashion brand created for the study and found that:
- Unconscious cues have a significant impact on people’s perception of the brand
- Likeability doesn’t always correlate with purchase consideration
- Unconscious cues influence different audiences in different ways
The full report digs deeper into these results – Click here for more details.
Genres: In-camera effectsDentsu Creative UK, Thu, 30 Oct 2014 12:40:04 GMT