Isobar has launched the 'NRF 2019: Emerging Trends' report which examines the key trends for brands and retailers from the National Retail Federation’s Big Show & Expo. The report is downloadable from Isobar.com.
The underlying theme throughout the conference was the affirmation that retail is here to stay – specifically the physical store. The idea that online shopping will be replacing the physical store is no longer an excuse that retailers can hide behind. A balance of both online and offline initiatives will prove valuable. However, brick and mortar stores must become smarter, more customisable, personalised and interactive, delivering an experience solely centred around the consumer.
The report focuses on five key areas:
1. Customer centricity – Putting the customer at the heart of business operations, from supply chains to marketing
2. Shiny technology – Technology must co-exist, not compete with humans
3. Creating a culture of innovation – Prototyping quickly with an emphasis on learning from failings
4. Customisation – Scrapping the 'one size fits all' concept
5. The future of stores – How stores will evolve aided by interactive technology
Isobar’s head of innovation projects, Alex Hamilton, said: “Coming immediately after the critical holiday trading period, NRF’s Big Show & Expo provides an opportunity for brands and retailers to refine technology strategies for the year ahead. The same technology themes are discussed every year – purpose of the store, personalisation, and innovation, but with certain nuances that provide insight on the direction of travel across the industry.”