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Isobar Launches in Istanbul, Turkey

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Agency’s international operations total 37 markets

Isobar Launches in Istanbul, Turkey

Isobar, a global digital marketing agency, has announced the launch of Isobar Turkey in Istanbul, as part of the agency’s continued worldwide expansion.

The launch of Isobar Turkey will increase the agency’s global footprint to 53 offices in 37 markets worldwide, and enable the agency to provide local expertise in a region where digital marketing is experiencing considerable growth.

Based in Istanbul, Isobar Turkey operates in a market of 36,5 million Internet users. Facebook, Twitter and social media usage has grown dramatically in the country, with Turkey currently ranked as the 6th largest population of active Facebook users. Smartphone penetration in the country has also increased to 24%, double the level seen in 2010. The agency employs a team of 14 digital pioneers and serves an impressive client roster including: adidas, Chevrolet, Disney, Marks&Spencer, Marvel, Media Markt, Panasonic, Pınar, Soyak, Turkcell, YKM.

Mark Cranmer, Global CEO of Isobar, said: “We are excited to be expanding our agency into the dynamic Turkish digital market, that’s grown at a rate of 30 percent per year for the last few years. We are fortunate to have magnificent digital pioneers in our leadership team. They have a proven track record in our group and the wider market and we are confident that Zafer Özçelik, Akif Yılmaz, Kamil Özkan and İlker Pamukçuoğlu will create a vibrant Isobar which reflects our brand’s vision and ambition.”

Hartmut Riester, CEO Aegis Media Turkey, Romania & Bulgaria commented: “Given our expectations of continued strong growth in this market, we are very delighted to be launching Isobar in Istanbul which enables us to deliver full service digital creative and production services for our clients. With the combination of our Dentsu Aegis Network ressources, our Aegis Media brands (Carat, Vizeum, Posterscope, iProspect) and the digital talent of the Isobar team we will be perfectly equipped for the next digital future challenges.”

Zafer Ozcelik, Chief Digital Officer of Aegis Media Turkey says: “Turkey is one of the most digitally active countries in Europe.  The launch of Isobar Turkey will allow us to provide in-depth digital advertising solutions and brand platforms to the Turkish market. We are very excited to combine our global footprint with local insight to deliver sustainable digital marketing solutions for our clients”

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