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Isobar, eCommera & Clarins Take to the Stage at Ireland’s Web Summit

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eCommera CEO Mark Fagan takes to Machine Stage to discuss how ‘IoT is transforming the retail Industry’

Isobar, eCommera & Clarins Take to the Stage at Ireland’s Web Summit

From today, until 5th November, sees Dublin play host to the fifth edition of Web Summit, the annual technology conference. Last year, 22,119 attendees came from all over the globe to the Summit, including business leaders from Google, Microsoft, Facebook, Box and over 60% of the Fortune 500 list. This year, 30,000+ people interested in new ideas that are changing our daily lives will meet and learn from the people shaping the future of the world, faster and further than any generation in history.

Web Summit is hot on the heels of SXSW and Cannes Festival of Creativity. It began as a conference for entrepreneurs, with a little over 400 people attending. Five years on, the Summit is a breading ground for connecting start-ups with investors. Uber attended Web Summit in 2011 when they only had 9,000 customers, and were looking for investment. A discussion between Scott Stanford, co-founder of Sherpa Ventures and Travis Kalanick, co-founder of Uber, over a Guinness in a pub outside the festival, resulted in Uber securing $37m in Series B funding, leading to the taxi app becoming the billion dollar company it is today.

Today, Mark Fagan, chief executive of Isobar’s ecommerce agency eCommera, took to Web Summit's Machine Stage to discuss how ‘IoT is transforming the retail Industry’, alongside Aarthi Ramamurthy, Founder and CEO of Lumoid and Alex Hamilton of Retail Week. 

“The new opportunities for Internet of Things are definitely around payment, especially contactless, and facial recognition. These are the huge opportunities going forward.” Mark Fagan explained, “Retailers should look out for anything that provides data and ease of use for their customer service. Nordstrom, Starbucks and Walmart are great examples of using technology and data in retail to improve customer experience.”

Tomorrow at 10:50am on the Marketing Stage, sees Isobar US Chief Commerce Officer Steven Moy, Mark Fagan, CEO of eCommera, and our client Han Wen, Vice President Digital and eCommerce of Clarins Groupe, discuss the fast paced developments in the brand commerce era, in 'The Future of Commerce is Brand Commerce', on a panel in front of the world’s leading marketing practitioners. 

The likes of Yancey Strickler, the Co-Founder and CEO of Kickstarter, David Marcus, the Vice President of Messaging at Facebook, Michael McAvovy, the CEO of The Onion and Ben Jones, Global CTO at AKQA, will also be speaking at the Marketing Summit.

Find out more about Web Summit.

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Dentsu Creative UK, Tue, 03 Nov 2015 18:05:15 GMT