Isobar China Group, Dentsu Aegis Network's leading digital agency, today announced the appointment of Tammy Sheu as chief operating officer, joining from Tencent. The appointment is effective immediately.
In this newly created position, Tammy will promote integration across Isobar China Group to improve the efficiency across the business and accelerate the pace of its transformation. Tammy will bolster Isobar’s strategic capability to deliver experience-led transformation, powered by creativity, through Isobar’s consult to deliver service offering for clients. Tammy will be based in Shanghai and report to Alvin Huang, CEO of Isobar China Group.
Tammy has more than 20 years of marketing communications experience in the Greater China region. Prior to joining Isobar, Tammy was vice president of Tencent Cloud and general manager of Tencent’s Corporate Marketing and Public Relations, focusing on resource integration, ecological marketing, and branding. She is passionate about digital and exploring new marketing approaches, and led the team to successfully launch Internet Charity Day. She previously worked in agencies such as Ogilvy, JWT and Grey, serving senior management positions. She is one of the few senior experts who understands China’s Internet ecosystem, agency operations and brand building.
Alvin Huang, CEO of Isobar China Group, said: "Isobar China Group began its strategic integration and transformation in 2018 and has now entered a transitional stage. We wish to further improve the operational efficiency. Meanwhile, we would like to embrace Internet mindset and pour it into agency operation and development, and deliver entrepreneur technology consulting solutions for clients in the context of digital landscape of China. This appointment reflects our efforts and determination on the way of digital transformation. We believe that Tammy will add a fuel to achieving this goal faster."
Tammy adds: "The Digital market in China is getting mature. I believe that the strategy of digital transformation will bring numerous opportunities for Isobar's innovation capability and business execution, and we should attach great importance on it. In my new role, I will speed up the implementation of middle office strategy and further help clients achieve experience-led transformation through collaborative integration of internal and external resources and operational development."