Tue, 07 Apr 2015 03:49:54 GMT
Chevrolet has partnered with global digital marketing agency Isobar, to create CoDriver, a platform that combines a range of immersive technology where passengers take a seat in a specially fitted vehicle and are transported to a real life environment to experience the vehicle’s capabilities in unprecedented detail.
The experience combines Oculus Rift DK2 with both CGI and purpose shot 360 degree 12K resolution video footage, with 3D positional sound recording and in-car vibration simulation, all enabled by mounting a Chevrolet Colorado with a range of the latest technology.
When combined, the passenger experiences a drive like no other through sight, sound and touch.
Konrad Spilva, managing director, Isobar Australia, said: “GM are constantly challenging us to find innovative ways to give car buyers a better experience when researching and buying a car."
Created for the launch of the new Chevrolet Colorado High Country pickup truck, ‘The Delivery’ is the first CoDriver experience to debut. Passengers are virtually transported to the adventurous terrain of New Zealand and cast in the role of CoDriver for the ultimate off-road adventure. The drive sees them navigate rugged terrain and river crossings on a mysterious mission.
Dave Budge, executive creative director, Isobar Australia, said: “We tried to create an experience that would transport people into another world that extends on the dealership environment.”
Following their off road adventure, passengers will be able to share their experience across social media.
Chevrolet unveiled the first ‘CoDriver’ pilot at the 36th Bangkok International Motor Show from Wednesday March 25 to Sunday April 5, 2015.
Advertiser: Chevrolet Colorado
2D Artist: Ash Curkpatrick
Animation: Aron Tardini
Creative Agency: Isobar Australia
Executive Creative Director: Dave Budge
Executive Producer: Kara Bombell
Senior Art Director: Darragh O'Connell
Senior Copywriter: Michael Punton
Director of Mobile & Innovation: Erik Hallander
Developer: Anton Wintergerst
Interface Design: Pascal Van Der Haar
Onsite Developer: Lauren Grimes
Social Developer: Andrew Bednarz
Director: Dave Budge
DOP: Tim Pierce
Producer: Marteen Burger
Production Company: Two Bearded Men
Line Producer: Toby Crawfor
Categories: Automotive, CarsIsobar UK, Tue, 07 Apr 2015 03:49:54 GMT