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Isobar Campaign for Google Play Music

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Brand's first music subscription service launched with pan-European project

Isobar Campaign for Google Play Music

Today sees the launch of the marketing campaign for the new Google Play Music service that was devised and created by Isobar, the global digital marketing agency. The Out of Home (OOH), print and digital campaign supports the UK debut and European rollout of Google Play’s eagerly anticipated subscription-based music service. This product provides unlimited "on-demand" access to Google’s music catalogue, free storage of up to 20,000 tracks, recommendations for new music and a personalised radio feature that streams similar tracks according to the user’s musical taste. From today, the campaign will reach France, Italy, Spain and the UK.

As the strategic and creative lead, Isobar produced the entire OOH, print and digital marketing operation for the launch, with further video content planned for the autumn.  The creative concept for the work aligns tightly with Google’s renowned simple aesthetic and is combined with witty, engaging, emotive language. For this bold and highly-relatable campaign, Isobar has created visuals that convey human stories of our relationship with music. 

Isobar’s UK office won the international account following a competitive pitch in May.

Nick Bailey, Executive Creative Director at Isobar said: “We’re delighted to launch Google’s new subscription service with such a conversation-starting campaign, which perfectly reflects the popular, human essence of the Google brand.”

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Dentsu Creative UK, Tue, 13 Aug 2013 09:33:04 GMT