Wed, 17 May 2017 10:25:58 GMT
In an unprecedented initiative aimed at reducing the number of accidents involving cyclists in Brazil, Isobar Brasil and BSB Fab Lab launched a device that alerts drivers about cyclists on the road.
Safety Bike Radio is a portable radio transmitter that interferes with the frequency of a radio station from up to 30 metres, sending alert messages to drivers such as “there are cyclists around, keep a safe distance."
Messages are prerecorded, but cyclists are also able to record customised messages for drivers and communicate in real time. This reduces the chance of accidents due to lack attention or the presence of cyclists in the drivers’ blind spots.
The project was developed especially for the 98FM radio station from the Brazilian state of Minas Gerais, and it’s being tested in the cities of Belo Horizonte and Brasília.
Account Management: Eliel Allebrandt
Art Director: Paulo Ribas
Client Management: Rodrigo Carneiro
Copywriter: Erick Moneró
Creative Agency: Isobar Brasil
Designer: Moises Amaral, Filipe Braga
Digital: Eliel Allebrandt
Executive Creative Director: Mateus Braga
Planners: Daniel Almeida
Producer: Renata Cartafina
UX: Nathalia Alves
Post Production Company: Márcio Lemes
Director: Thiago Sassioto
DOP: Geronimo Lessa, Cristiano Santos
Executive Producer: Rafael Santos
Production Company: Plural Imagem e Som
Sound Design: Lucas Panda / Sonido
Categories: Media and Entertainment, TV and RadioIsobar UK, Wed, 17 May 2017 10:25:58 GMT