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Isobar Arrives in Argentina through Agency icolic



Rebrands to icolic Linked by Isobar

Isobar Arrives in Argentina through Agency icolic

Dentsu Aegis Network has just announced the arrival of Isobar in Argentina through the local company icolic. The new agency, rebranded icolic Linked by Isobar, helps to establish the global network focused on innovation and digital transformation in the country. The operation will bring together one of the first Argentinian digital agencies and a structure of more than 6,000 professionals distributed across 45 markets.

With a history of almost 20 years and a solid experience working with several clients from different industries, icolic has been one of the first agencies to join creativity and technology. 

“Isobar’s arrival in Argentina expands our portfolio of consumer experience and commerce solutions in the region, while reinforcing our commitment to helping our clients win, keep and grow their own customers,” stated Julio Castellanos, CEO of Dentsu Aegis Network for Latin America.

“Having a brand like Isobar in our operation in Argentina is a step further for the consolidation of Dentsu Aegis Network as a key partner of our clients. Adding one of the world’s most important innovation agencies to our structure makes us even stronger in this highly competitive market,” affirmed Juan Pedro McCormack, CEO of Dentsu Aegis Network Argentina. 

"The main common denominator between both cultures is their vision on communication and creativity, leveraged by technology. That's why we found in Isobar the perfect brand to build this new stage of icolic: together with one of the leading innovation networks in the world," added Mariano Dorfman, who will continue leading the creative team, while Martín Seijas will remain in the role of general director.

Marcelo Montefiore, managing director of icolic Linked by Isobar, said: "We are very excited about being part of one of the top leading innovation brands in the world. With Isobar empowering us, we will bring our work to the next level." 

"The robust combination of talents and disciplines dedicated to digital transformation unites Isobar and icolic. Together, they multiply the capability of offering innovative and effective solutions for people and businesses," said Jean Lin, the Global CEO of Isobar. "We are excited about another promising operation in our network, reinforcing our commitment to accelerating our presence in the region."

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Dentsu Creative UK, Wed, 28 Aug 2019 15:56:56 GMT