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iSelect Takes the ‘Ugghhh’ Out of Saving in Animated Tv Spot

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Fenton Stephens developed the campaign with AIRBAG's animation Lumberfly

iSelect Takes the ‘Ugghhh’ Out of Saving in Animated Tv Spot

Bills. Everyone hates them. Especially health insurance. In fact, out of all the bills we have to deal with, health insurance is easily one of the most painful. What am I covered for? Is there a waiting period? What is an excess? Why is it so expensive? And why does it keeping getting even MORE expensive?

Says Jess Wheeler, associate creative director and partner, Fenton Stephens: “We’re not going to wrap this up in any more pseudo-science than need be. To most Australians, navigating health insurance is simply one giant exhausting groan. But, the truth is, you and I don’t actually have to deal with it. With iSelect, we can outsource all the pain of health insurance and then simply enjoy all the benefits. Why would you ever do it any other way?”

iSelect’s new spot from Fenton Stephens and AIRBAG’s animation wizards, Lumberfly, takes this simple insight and visualises it by channelling the frustration of a man who finds himself caught in a health insurance ad. So much so, that he slides off his chair amidst a sea of agonising groans and worms across the floor in an attempt to escape. Until, of course, he realises he doesn’t actually have to do any work.

Says Warren Hebard, chief marketing officer, iSelect: “We know the last thing people want to think about is private health insurance but not thinking about it is why so many of us end up paying more for outdated cover. But in the current economic climate, making sure you aren’t paying for things you don’t need is more important than ever. Our latest ad reminds customers that saving money on your health insurance doesn’t have to be hard work.”

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Client: iSelect

Chief Marketing Officer: Warren Hebard

Corporate Affairs Manager: Laura Crowden

Head of Digital Marketing: Paul Coco


Agency: Fenton Stephens

Creative Director: Alex Fenton

Associate Creative Director: Jess Wheeler

Art Director: Ana Pareja Calvo

Copywriter: Isabel Evans

Director of Planning: Simon Antonis

Director of Client Services: Amy Stephens

Account Manager: Charissa Martin

Agency Producer: Lisa Ramsey


Production Company: Airbag

Animation / Direction: Lumberfly

Producer: Nick Venn

Head of Production: Martin Box

Managing Partner: Adrian Bosich


Sound: Production Alley

Genres: Animation, Comedy

Categories: Medical Insurance, Healthcare and Wellness

Fenton Stephens, Mon, 01 Jun 2020 07:40:56 GMT