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iSelect Eases the Burden of Working From Home in TV Spot

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Fenton Stephens and Lumberfly launched the animated campaign to help with costs whilst working from home

iSelect Eases the Burden of Working From Home in TV Spot

A huge percentage of the nation working from home, many for the first time, presents a variety of new workplace obstacles. Like your naked partner walking through your big presentation. iSelect may not be able to help with that, but they can help shrink some of the household costs that may rise with spending more time at home.

Another challenge the current environment presents… is making an ad. As we’re sure many of you are aware. Melbourne independent, Fenton Stephens, worked remotely with 3D animation experts, Lumberfly (represented by AIRBAG), and sound gurus, Production Alley, to write, construct, animate and air the spot in under two weeks.

Says Jess Wheeler, associate creative director and partner, Fenton Stephens: “Everyone’s experience right now is simultaneously unique yet exactly the same. As I’m writing this very press release, I’m also trying to log my five-year-old into a virtual prep class (imagine trying to co-ordinate that!?), my three-year-old is screaming because she stepped on a toasted cheese sandwich someone left on the floor, all while a cat stands on my head. And on top of that, my bills are going to go through the roof. But thankfully, that bit iSelect can genuinely help with.”

Says Warren Hebard, chief marketing officer, iSelect: “In today’s climate of economic uncertainty, we believe that our vision – to save Australians time, effort and money – is more important than ever. Our latest advertisement highlights the fact Aussies are not only spending more time at home but also looking to save money on their household bills and expenses.

“Rather than dwelling on the increased financial pressure, we’ve instead taken a more light-hearted approach in keeping with iSelect’s tradition of humorous advertising. We are confident that the comic scene depicted is something many Australians will be able to relate to as they adjust to their new normal of working and studying from home.”

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Client

Advertiser: iSelect

Creative Agency

Creative Agency: Fenton Stephens

Creative Director: Alex Fenton

Associate Creative Director: Jess Wheeler

Art Director: Ana Pareja Calvo

Copywriter: Isabel Evans

Director of Strategy: Simon Antonis

Director of Client Services: Amy Stephens

Account Manager: Charissa Martin

Agency Producer: Lisa Ramsey

Production Company

Animation: Lumberfly

Sound

Sound Company: Production Alley

Genres: Animation, Comedy

Fenton Stephens, Wed, 29 Apr 2020 08:00:15 GMT