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Is This The Most 'XTreme' Pizza Delivery Ever?

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Editors' Choice: TBWA\HAKUHODO takes good delivery service to the limit for the Nissan X-TRAIL

Is This The Most 'XTreme' Pizza Delivery Ever?

This November, Nissan X-TRAIL introduced the world’s first ever ‘Xtreme’ Pizza Delivery Service, offering Japanese extreme outdoor sports enthusiasts a completely revolutionary automotive and culinary experience.

Whether customers were rock-climbing at 12,000 feet, whitewater rafting, or even mountain biking at breakneck speed, the rugged Nissan X-TRAIL provided them with hot, delicious pizza – no location was impossible.

TBWA\HAKUHODO helped Nissan to conduct a public search for the toughest delivery drivers in the country to be a part of this promotion. The recruitment advertisements offered a substantial hourly wage of 100,000 yen for the delivery drivers willing to take on the challenge. The search incited national attention and resulted in a surge of keen applicants.


The campaign highlighted the resilient nature of the Nissan X-TRAIL and was covered on multiple channels including television, print and online, as well as featuring key events around the promotion, attracting a hue amount of positive public attention.

The ‘Xtreme Pizza Delivery Service’ successfully proved that the Nissan X-TRAIL is able to cross any terrain and accommodate even the most extreme conditions, making the best choice on the market for a sport utility vehicle (SUV) and an essential part of any complete outdoor sports gear package.

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Client

Advertiser: Nissan

Creative Agency

Creative Agency: TBWA\HAKUHODO Japan

Art Director: Masaru Uemura

Chief Creative Officer: Miki Matsui

Copywriter: Nobuhiro Arai

Planner: Kazuoki Uedo

Producer: Hirotaka Fukatsu / Fusae Yoshikawa / Shumpei Negami

Categories: Automotive, Cars

TBWA Worldwide, Mon, 01 Dec 2014 12:48:48 GMT