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Is This OnePlus Nord CE Smartphone Unboxing Video the Most Extreme in History?

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FCB Inferno took global smartphone brand OnePlus sky high to unveil the OnePlus Nord CE 5G ‘Core Edition’

Is This OnePlus Nord CE Smartphone Unboxing Video the Most Extreme in History?

Shaking things up in the Smartphone YouTube world, OnePlus teamed up with the UK’s most followed Tech YouTuber, MrWhoseTheBoss, to film an unboxing that’s a little more than you’d expect - with a smartphone that delivers a little more than you’d expect.  

At 6,500ft above the ground in an aerobatic aircraft, MrWhoseTheBoss (who boasts over seven million followers on YouTube) unboxes the new Nord CE - an affordable smartphone that delivers the complete OnePlus experience; fast & smooth experience, powerful essentials, and high quality. Only, whilst he’s unboxing and discussing his favourite features about the Nord CE, a former RAF jet pilot is spinning him round and upside down. 

Safely back on the ground, MrWhoseTheBoss & Sam Twist, senior product manager at OnePlus, then deep dive into what makes the Nord CE the gold standard of mid-range smartphones. A final twist to the film sees a lucky OnePlus fan become the first person in the world to get their hands on the Nord CE - in a way that’s a little more than you’d expect, as MrWhoseTheBoss delivers the phone in a supercar. 

Creative agency FCB Inferno were responsible for the creative and production of the film. Ultimate High organised and coordinated the flight at Goodwood Aerodrome. 

OnePlus Nord CE 5G offers the signature OnePlus fast and smooth experience. It is packed with powerful features such as a 64 MP triple camera which can capture clear and sharp photos with great detail, a 90Hz AMOLED display, Warp Charge 30T Plus, the fast-charging technology from OnePlus and 5G which ensures that you have a phone that’s great today, and great down the line. In addition, OnePlus Nord CE 5G is OnePlus’ sleekest and slimmest device since the OnePlus 6T and it comes with a 3.5mm headphone jack, to add a little extra to the whole user experience.

OnePlus Nord CE 5G will be available for sale on OnePlus.com starting June 21st, 2021. Prior to this, OnePlus community will get an exclusive opportunity to get early access to OnePlus Nord CE 5G through Core Sales on OnePlus.com, starting from June 10th at 3:25 PM BST and concluding on the midnight of June 12th, 2021. All community members who purchase OnePlus Nord CE 5G during the core sales period will be the among the first to get early delivery of the new device starting June 14th.


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Agency 

Managing Partner: Helena Georghiou


Account Director: Lucy Turner


Account Executive: Tim Bryant


Associate Creative Directors: Sarah Lefkowith & Aldie Pretorius 


Director of Production: Nikki Chapman

Creative Producer: Sabrina May

Director: Alvaro Ramirez  

Editors: Charlie Coombes & Nick Parish

Designer: Dante Attuoni

Retoucher: Steven Clark

Client

Associate Marketing Director: Kate Parkyn

European Marketing Manager: Danielle Young

Marketing Communications Manager: Yamini Thapa

Head of European PR: Anubha Prakash

Senior UK PR Manager: James Paterson

Production 

Production Manager: Will Parnall

Production Assistant: Tania Louro 

1st AD: Carlotta Beck Peccoz

DOP: Tim Wood 

B-Cam / Focus Puller: Ivan Wood 

B-Cam: Dan Read 

B-Cam: Simon Kennedy 

Camera Assistant: Jon Spencer-Smith 

Mini Cam Op: Lech Harrison 

Sound Recordist: Daniel Brosnan

DIT: Chris Nunn

Photographer: Jon Surbey 

Photography Assistant: Hung Tu 

COVID Supervisor: Amelia Jane Mullooly 

Runner: James Wood 

Ultimate High

Pilot: Mark Greenfield

Categories: Consumer Electronics, Mobile Devices

FCB Inferno, Fri, 11 Jun 2021 13:45:11 GMT