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Is This Global Candy Crush Campaign Its Juiciest Yet? We Think So

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WCRS & Traktor team up with MPC to launch an explosively colourful new spot

 Is This Global Candy Crush Campaign Its Juiciest Yet? We Think So

WCRS was appointed by King, makers of the world-famous Candy Crush Saga game and franchise in April this year.

Its first campaign, potentially the biggest entertainment launch ever, is a full-scale global ad campaign to launch Candy Crush Soda Saga, the sister title to Candy Crush Saga.

The campaign kicks off with a 60 second brand advert showing a woman transforming her boringly routine day with a little magic from Candy Crush Soda Saga. #Sodalicious. The ad will air in over 20 countries from now until Christmas.

Shortly after the TV launches, the campaign is planned to spread across major cities across the globe. High impact, premium outdoor formats will transform the journeys of city commuters, raising awareness of the hotly anticipated game launch and encouraging downloads whilst travelling. Look out for Candy Crush Soda Saga buses, trains, taxis and ferries; full station dominations and key digital screens at Waterloo, Penn corner and Piccadilly.

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Audio Post Production: Patch Rowland @ Final Cut Audio


Editor: Edward Line @ Final Cut

Post Production / VFX

Post Production Company: MPC

Production Company

Director: Traktor

Producer: Richard Ulfvengren

Production Company: Traktor

Media Agency

Media Agency: Starcom Mediavest Group


Advertiser: King

Brand: Candy Krush Soda Saga

Creative Agency

Creative Agency: WCRS

Planner: Matt Willifer, Hayley Pardoe, Rory Foster

Producer: Hannah Needham (TV), Eliot Liss (TV), Hayley Inglis (TTL), Emily Mules (TTL), Camille Sims (TTL) (freelance), Nickie Dixon (TTL) (freelance)

Creatives: Alex Bingham and Conrad Swanston

Genres: Comedy, Visual VFX

Categories: Gaming, Sports and Leisure

MPC London, Fri, 21 Nov 2014 10:15:38 GMT