Thu, 28 May 2015 09:15:41 GMT
How does Carl’s Jr./Hardee’s celebrate the release of their Most American Thickburger, an over-the-top celebration of American picnic food? With the ‘Most American Thing Ever’, a new spot produced by 72andSunny that goes over the top in patriotism.
Not to be outdone by the burger itself — which includes a split hot dog, Lays Kettle Cooked Potato Chips atop a charbroiled 100 percent Black Angus hamburger patty, American cheese, served on a Fresh Baked Bun — the spot boasts everything that’s great about America.
The ad opens on Sports Illustrated Swimsuit Issue 2014 Rookie of the Year model Samantha Hoopes eating a Most American Burger—in a hot tub—in a pickup truck driven by professional bull rider Douglas Duncan—on an aircraft carrier—next to the Statue of Liberty— under fireworks.
The spot was directed by Baker Smith. The featured pickup truck was custom built by 72andSunny, Carl’s Jr. and Hardee’s by fusing two separate trucks together and adding a hot tub to the bed of the massive vehicle.
The spot will be airing on June 1, sandwiched between two of America’s most patriotic holidays, Memorial Day and Independence Day.
view more - Creative
Head of TV / Production: Sam Baerwald
Colourist: Mike Pethel @ Beach House
Post Production Company: Jamm Visual Inc.
Producer: Asher Edwards, Denise Brown
VFX Supervisor: Jake Montgomery, Andy Boyd
Business Affairs: Maggie Pijanowski, Calli Howard
Chief Creative Officer: Glenn Cole,
Copywriter: (Jr) Reilly Baker
Creative Agency: 72andSunny
Designer: Ryan Davis
Executive Producer: Molly McFarland
Group Creative Director: Justin Hooper, Mick DiMaria
Producer: (Sr) Juliet Diamond, Brooke Horne, (Jr) Kira Linton
Production Manager: Taylor Stockwell
Strategist: Eddie Moraga
Strategy Director: Matt Johnson
Director: Baker Smith
Executive Producer: Bonnie Goldfarb, Rob Sexton
Head of Production: Niko Whelan
Producer: Vincent Oster
Production Company: Harvest
Composer: Chris Winston @ On Music & Sound
Edit Company: Rock Paper Scissors
Editor: Christjan Jordan
Executive Producer: Angela Dorian
Categories: Fast food, Retail and Restaurants72andSunny LA, Thu, 28 May 2015 09:15:41 GMT