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Is This Carl's Jr Commercial the Most 'Merican Thing Ever?

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72andSunny gets patriotic to celebrate the launch of the Most American Thickburger

Is This Carl's Jr Commercial the Most 'Merican Thing Ever?

How does Carl’s Jr./Hardee’s celebrate the release of their Most American Thickburger, an over-the-top celebration of American picnic food?  With the ‘Most American Thing Ever’, a new spot produced by 72andSunny that goes over the top in patriotism. 

Not to be outdone by the burger itself — which includes a split hot dog, Lays Kettle Cooked Potato Chips atop a charbroiled 100 percent Black Angus hamburger patty, American cheese, served on a Fresh Baked Bun — the spot boasts everything that’s great about America. 

The ad opens on Sports Illustrated Swimsuit Issue 2014 Rookie of the Year model Samantha Hoopes eating a Most American Burger—in a hot tub—in a pickup truck driven by professional bull rider Douglas Duncan—on an aircraft carrier—next to the Statue of Liberty— under fireworks.

The spot was directed by Baker Smith. The featured pickup truck was custom built by 72andSunny, Carl’s Jr. and Hardee’s by fusing two separate trucks together and adding a hot tub to the bed of the massive vehicle. 

The spot will be airing on June 1, sandwiched between two of America’s most patriotic holidays, Memorial Day and Independence Day. 


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Client

Head of TV / Production: Sam Baerwald

Post Production / VFX

Colourist: Mike Pethel @ Beach House

Post Production Company: Jamm Visual Inc.

Producer: Asher Edwards, Denise Brown

VFX Supervisor: Jake Montgomery, Andy Boyd

Creative Agency

Business Affairs: Maggie Pijanowski, Calli Howard

Chief Creative Officer: Glenn Cole,

Copywriter: (Jr) Reilly Baker

Creative Agency: 72andSunny

Designer: Ryan Davis

Executive Producer: Molly McFarland

Group Creative Director: Justin Hooper, Mick DiMaria

Producer: (Sr) Juliet Diamond, Brooke Horne, (Jr) Kira Linton

Production Manager: Taylor Stockwell

Strategist: Eddie Moraga

Strategy Director: Matt Johnson

Production Company

Director: Baker Smith

Executive Producer: Bonnie Goldfarb, Rob Sexton

Head of Production: Niko Whelan

Producer: Vincent Oster

Production Company: Harvest

Music

Composer: Chris Winston @ On Music & Sound

Offline

Edit Company: Rock Paper Scissors

Editor: Christjan Jordan

Executive Producer: Angela Dorian

Categories: Fast food, Retail and Restaurants

72andSunny LA, Thu, 28 May 2015 09:15:41 GMT