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Is There Ever A Bad Time For A Selfie? Saatchi Thailand Doesn't Think So


Saatchi channels some dark humour into a new ad for Huawei

Is There Ever A Bad Time For A Selfie? Saatchi Thailand Doesn't Think So

Saatchi & Saatchi Thailand have launched their first campaign for Huawei and the Honor 3C mobile this week with ‘Selfie Mania’, an idea that looks at the lengths people go to capture the ultimate image.

The campaign kicked off with a film released this week and is further rolling out into trade, PR & Social this month, encouraging people to share their selfie madness across the Thai ecosystem.

Saatchi & Saatchi Thailand’s Executive Creative Director Nuntawat Chaipornkaew said, “The idea is a fun way to celebrate the madness that is the selfie phenomena, and create user generated social currency for Huawei. We just hope users play safe while creating their photos and don’t lose their heads or arms in the experience!”


Client: Huawei

Agency: Saatchi & Saatchi Thailand

Executive Creative Director: Nuntawat Chaipornkaew

Creative Group Head: Papop Chaowanapreecha, Pornpen Rattanasaksopana

Art Directors: Krissada Jun-On, Weerayutt Angkharach, Shayne Chomchinda, Prapat Patomchaiwiwat, Kajohnchai Rodklongtan, Poowadon Potichat

Copywriters: Tanongsak Tannoprat, Chavanon Tantisiriseranee, Nattinee Hemwanno

Agency Producer: Chanida Noikampan, Sasamon Kamnungnate, Aitthipat Boonkumol

Executive Planning Director: Tarn Tanarugsachock

Brand Leaders: Iravadee Rattanananta, Orathai Maneechot

Director: Apiruk Pangseepirom

Assistant Director: Chairat Piriyawattanakul

DOP: Armon Chunprasert

Producer: Surayut Sritrakul, Pavaranan Kanpairoh

Editor: Piyanan Sueksakarn

Post produce: Sansanee Rungpongwanich

Sound studio: mixi Sound studio

Sound engineer: Somnuk Loisawai

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Genres: Comedy

Categories: Phones, Consumer Electronics

Saatchi & Saatchi London, Thu, 08 May 2014 09:22:19 GMT