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Is Killing Bacteria a Sin? This Wacky Toothpaste Ad Gets Philosophical

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Thai agency Nawin Consultant chews over tough questions in this gleefully silly spot

Is Killing Bacteria a Sin? This Wacky Toothpaste Ad Gets Philosophical
Nawin Consultant, the agency founded by former Saatchi & Saatchi Bangkok creative leader Golf Nuntawat Chaipornkaew, has created this philosophical spot for Thai brand Doctor V Toothpaste.

Highlighting the anti-bacterial qualities of the toothpaste, thanks to its special ingredient  Propolis, the add takes a light-hearted look at the ethics of killing off bacteria. A young woman stares in consternation at the camera, unsure whether or not it is moral to use such a product and a cross-section of Thai society chips in with their point of view. The ad ends with a shrug – whether or not killing bacteria is ‘sinful’, the product, it says, works.

It’s a creative approach that taps into local cultural insights with lashings of silly humour. The spot was directed by Anupron Pankeauw and produced by Nawin Film, an offshoot of Nawin Consultant.

Doctor V Eng Sub from Golf Nuntawat on Vimeo.

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Brand: Doctor V Toothpaste

Production Company

Production Company: NAWIN film

Director: Anupron Pankeaw

DOP: Jittakorn Aussawabhumi

AD: Panuwat Banditnon


Sound Company: Phusana treeburut

Sound Engineer: Anuphab Suriyathong


Editor: Anupron Pankeaw

Creative Agency

Creative Agency: NAWIN consultant

Marketing Supervisor : Pitcha Taivejasath

Genres: Comedy

Categories: Dental Care, Beauty & Health

LBB Editorial, Tue, 03 Apr 2018 15:15:34 GMT