Is Killing Bacteria a Sin? This Wacky Toothpaste Ad Gets Philosophical
Thai agency Nawin Consultant chews over tough questions in this gleefully silly spot
Nawin Consultant, the agency founded by former Saatchi & Saatchi Bangkok creative leader Golf Nuntawat Chaipornkaew, has created this philosophical spot for Thai brand Doctor V Toothpaste.
Highlighting the anti-bacterial qualities of the toothpaste, thanks to its special ingredient Propolis, the add takes a light-hearted look at the ethics of killing off bacteria. A young woman stares in consternation at the camera, unsure whether or not it is moral to use such a product and a cross-section of Thai society chips in with their point of view. The ad ends with a shrug – whether or not killing bacteria is ‘sinful’, the product, it says, works.
It’s a creative approach that taps into local cultural insights with lashings of silly humour. The spot was directed by Anupron Pankeauw and produced by Nawin Film, an offshoot of Nawin Consultant.
Doctor V Eng Sub from Golf Nuntawat on Vimeo.view more - Creative
Brand: Doctor V Toothpaste
Production Company: NAWIN film
Director: Anupron Pankeaw
DOP: Jittakorn Aussawabhumi
AD: Panuwat Banditnon
Sound Company: Phusana treeburut
Sound Engineer: Anuphab Suriyathong
Editor: Anupron Pankeaw
Creative Agency: NAWIN consultant
Marketing Supervisor : Pitcha Taivejasath
Categories: Dental Care, Beauty & HealthLBB Editorial, Tue, 03 Apr 2018 15:15:34 GMT