Coco de Mer has launched a compelling new film campaign, ‘X’: a collaboration between TBWA\London & Rankin. It aims to engage people in a new, liberated conversation around desire. 

The campaign will run online and nationwide in cinemas with selected programming from today. 

Shot by an ensemble of Directors and Photographers including Rankin, Vicky Lawton, David Allain, Damien Fry & Joe Hunt, Trisha Ward and Bronwyn Parker-Rhodes, the concept was created by Walter Campbell, Creative Director at TBWA\London. ‘X’ immerses the viewer in the deepest desires of the erotic imagination, showing a roller-coaster ride of images, from seemingly banal everyday moments to evocative images of Coco de Mer lingerie.

“We want to set a conversation in motion that talks about what is actually inspiring the mind to return to the notions of sexual delight. The core of the campaign is Coco de Mer’s real commitment to creating a more vital, more beautiful erotic landscape through which our audience can explore.” commented Lucy Litwack, Managing Director of Coco de Mer.

“As masters in the art of longing and yearning, Coco de Mer were in the perfect position to encourage a more progressive and liberated viewpoint for those who are interested. The erotic doesn’t get the same overt attention as everything else on the cultural menu, so we created a film to surprise, excite and most importantly, encourage people to delve that little bit deeper into their fantasies – to reignite that connection” said Walter Campbell.

Photographer Rankin said: “What I loved about the concept was how it visualized the way in which we absorb information nowadays. It examines our appetite for visceral and engaging imagery, reflecting how we consume as quickly as a click. This film takes our obsessions and ramps them up to intense new levels. Rather than selling you a dream, we’re allowing people to feel like they’re in one, experiencing it live as they watch the film unfold.”