Tue, 24 Aug 2021 03:54:44 GMT
There is no doubt that marketers are under serious pressure, with slashed budgets, a pandemic causing lockdowns - and are the ones leaders blame when things go awry. However, what happens when the pressure becomes bullying? In this article, we take a look at common bullying tactics marketers face, and how to mitigate the issues.
A recent report in collaboration with the Fair Work Commission found 91 percent of respondents did not feel supported during a complaint procedure in 2020, compared to 88 percent in 2019. Meanwhile, 77 percent of respondents said bullying continued or escalated during the complaints process, compared to 64 percent pre-pandemic.
Gaslighting the go-getter: You’ve created a killer campaign and it’s achieved amazing, award-winning results. Yet the feedback and response you get from your superiors is barely a thank you. Instead, you get inundated with criticism for ‘what could have been done better’.
The boardroom snicker: You’re presenting your results or campaign pitch. But your insights and contribution is secondary to the board members’ sniggery, snide remarks. Think subtle, yet inappropriate comments about your appearance, your gender, hair colour, clothing, age or ethnicity.
The last minute circus act: You’ve finished a marketing campaign, only to have your superior or client demand last-minute changes, revisions and reiterations with little to no notice or lead time, putting you and your team under extreme pressure.
The sedentary C-suite: Your CEO, CFO and CRO don’t understand marketing. Their demands and deadlines to meet revenue targets are unrealistic, despite countless attempts to educate them on marketing’s core functions. Six months into the role and your budget gets slashed, making it virtually impossible to build an audience or pipeline. Threats to dismiss you start surfacing, even though you made it clear how marketing works.
The micro-manager: Your superior needs to review every single line of copy, every email, every design detail of even the simplest creative. Anything you submit to them is smothered in red markup. There are countless meetings, revisions and indecision. Delay after delay. By the time the campaign or project is finished, the countless iterations have turned everything into a mediocre mess.
Create an airtight briefing process: Ensure you have a clear project plan with defined timelines, roles and responsibilities assigned clearly. That way, there’s less room for a bully to point fingers, especially when components assigned to them are clearly going amiss or getting delayed.
Be wary of instant messengers: Instant messenger apps like Slack can be a breeding ground for out of office hour messages and last minute demands that eat into your personal time. Unfortunately from a legal standpoint, often the messages can be so fragmented on these platforms, that gathering evidence of the bullying for the purposes of a lawsuit can be extremely time-consuming or next to impossible.
Include an anti-bullying clause in your contract: Ensure your employment contract has a clear anti-bullying clause. If in doubt, see a lawyer or HR advisor to ensure you’re protected contractually from the outset. During the onboarding phase, do your due diligence and ask your company what measures they have in place for bullying and harassment.
Outsource to a specialist agency: Seek the advice of a seasoned, experienced media and marketing agency who have seen it all, understand the scars and all the war stories. A specialist agency can help alleviate a lot of internal stressors and concerns.
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Genres: StorytellingAZK Media, Tue, 24 Aug 2021 03:54:44 GMT