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Is America One of a Kind? Dr Pepper Thinks So



Deutsch & Caviar reveal patriotic campaign for Memorial Day

Is America One of a Kind? Dr Pepper Thinks So

When Americans break for Memorial Day, they won’t only be thinking about barbecues and weekend getaways: we’ll be thinking about the individuals who’ve helped make this country great. A new  Dr Pepper ad from Deutsch, /1 Americans, focuses on what makes Americans unique.

“We’re a one-of-a-kind people, always have been,” the ad says in a voiceover from actor Emile Hirsch. And then it goes to show the “wonderers and wanderers” who’ve shaped this country: Stars like Johnny Cash and Muhammad Ali to everyday soldiers, athletes and dreamers.

The ad calls to mind the American heritage of Dr Pepper, which has been one of a kind for almost 130 years. It’s directed by Keith Schofield, who also directed Deutsch's video hit “The Bark Side” for Volkswagen.

Client:  Dr Pepper Snapple Group

Plano, Texas

Client Credits:

Jim Trebilcock – Chief Marketing Officer

Jaxie Alt – SVP, Director of Marketing

Brent Chism – Director – Dr Pepper

Katie Webb – Brand Manager

Ashley Bristol – Associate Brand Manager

Shaun Nichols – VP, Integrated Marketing Content

Sharon Leath – Director Integrated Content

Nichole Dreyer – Manager, Integrated Content


Deutsch Creative Credits and Titles:

Chief Creative Officer: Pete Favat

Executive Creative Director: Brett Craig

ACD, Art Director: Erick Mangali

ACD, Copywriter: Ryan Lehr

Copywriter: Trey Tyler

Art Director: Jacob Abernathy

Director of Integrated Production: Vic Palumbo

Executive Producer: Lisa K. Johnson

Integrated Producer: Matthew Magsaysay

Music Director: Dave Rocco

Business Affairs

Director of Integrated Business Affairs: Abilino Guillermo

Executive Business Affairs Manager: Jill Durand

Business Affairs Manager: Georgette Bivins

Broadcast Traffic Manager: Gus Mejia

Production Company: Caviar, Los Angeles, CA

Director: Keith Schofield

Director of Photography: Damian Acevado

Executive Producer: Michael Sagol

Executive Producer: Jasper Thomlinson

Head of Production: Leigh Miller

Line Producer:  Luke Ricci

1st A.D.: Phil Elins

Editorial Company: Union Editorial, Los Angeles, CA

Editor(s):   Einar

Assistant Editor(s):  Zach

President / Executive Producer : Michael Raimondi

Vice President / Executive Producer: Megan Dahlman      

Senior Producer: Joe Ross

Visual effects: The Mill, Los Angeles, CA

Executive Producer: Sue Troyan

Creative Director: Clarice Chin

Producer:  Will Lemmon

Coordinator: Jillian Lynes

Shoot Supervisor:  Eliza Pelham Randall

2D Lead Artists: Scott Johnson

3D Lead Artists: Meng Yang Lu

2D Artists: Jason Bergman, Remedy Huynh, Asif Haque

3D Artists: Martin Rivera, Mike Di Nocco, Alaina Hower, Blake Sullivan

Matte Painter: Andy Wheater

Motion Graphics: Justin Demetrician, Ed Laag, Helen Hsu

Colorist: Adam Scott

Executive Telecine Producer: LaRue Anderson

Music/Composer(s): Elias Arts, Santa Monica, CA

Original Composition


CD: Dave Gold

EP: Ann Haugen

Producer: Katie Overcash

Audio Post Company: Lime Studios , Santa Monica , CA

Mixer:  Mark Meyuhas

Assistant: Matt Miller

Executive Producer: Jessica Locke


Others: (i.e. Animation Co./special effects/etc.) End Tag treatment

Mneumonic / End Tags

Wood Shop , Culver City, CA

CD/Product Director: Trevor Shephard

DP: Tom Lazarevich

Live Action Producer: Christy Lindgren

Post Producer: Sabrina Elizondo

Nuke Compositors: John Weckworth, Forbes Hill, Jon Lorenz, Ned Wilson, Thomas Horne

3D Artist: Forbes Hill, Cody Smith CD


Additional Deutsch Credits:

Account Management Credits:

CEO: Mike Sheldon

Group Account Director: David Dreyer

Account Director: Helen Murray

Account Supervisor: Simon Hall

Account Supervisor: Kyle Webster

Account Executive: Kate DeMallie

Account Planners: 

Chief Strategic Officer: Jeffrey Blish

Group Planning Director: Aileen Russell

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Genres: Storytelling

Deutsch LA, Fri, 23 May 2014 14:49:20 GMT