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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Is Air France’s New Safety Demonstration Film The Most French Thing Ever?

18/03/2015
Advertising Agency
Paris, France
1.2k
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Want to travel à la française? Look no further than this beauty from BETC Paris

Air France re-invents the safety demonstration with this video created by BETC Paris and directed by choreographers ‘I Could Never Be A Dancer’.

Air France wants to offer all its passengers the pleasure of traveling à la française, and that in every minor detail.

The new safety demonstration video that will be shown on all long haul flights from the 1st of April comes in the style of a Vaudeville-like theatre piece. It’s light and funny, modern and elegant.

The demonstration is set to the company’s new theme music, ‘Warm in the Winter’, by Portland duo Glass Candy.


The video meets regulatory requirements and has been designed in cooperation with the Air France flight safety division and the French Civil Aviation Authority.

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound