Wed, 18 Mar 2015 14:48:58 GMT
Air France re-invents the safety demonstration with this video created by BETC Paris and directed by choreographers ‘I Could Never Be A Dancer’.
Air France wants to offer all its passengers the pleasure of traveling à la française, and that in every minor detail.
The new safety demonstration video that will be shown on all long haul flights from the 1st of April comes in the style of a Vaudeville-like theatre piece. It’s light and funny, modern and elegant.
The demonstration is set to the company’s new theme music, ‘Warm in the Winter’, by Portland duo Glass Candy.
The video meets regulatory requirements and has been designed in cooperation with the Air France flight safety division and the French Civil Aviation Authority.view more - Creative
Brand: Air France
Post Production Company: Raimbaut Gaffier
Director: I Could Never Be A Dancer (Carine Charaire, Olivier Casamayou)
DOP: Kanamé Onoyama
Production Company: RITA
Artist: GLASS CANDY
Creative Director: Christophe Caurret
Song: WARM IN THE WINTER
Sound Design: GREEN UNITED MUSIC
Art Director: Marie-Eve Schoettl, Michael Madou (Assistant)
Copywriter: David Soussan
Creative Agency: BETC Paris
Executive Creative Director: Rémi Babinet
Genres: In-camera effects
Categories: Airlines, TravelBETC Paris, Wed, 18 Mar 2015 14:48:58 GMT