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Is a Big Mac with Bacon Still a Big Mac? This Ad Opens Up an Intense Debate

Creative 1.6k Add to collection

Leo Burnett London and Academy's Si & Ad launch divisive campaign for McDonald's

Is a Big Mac with Bacon Still a Big Mac? This Ad Opens Up an Intense Debate
The campaign is designed to get the nation talking and engaged in a huge debate over whether a Big Mac with Bacon is still a Big Mac. As well as adding bacon to the classic Big Mac, McDonald’s have brought back the Mac Jr and Grand Big Mac and added bacon to them too!  

The TVC aims to demonstrate just how divisive adding bacon to a classic can be, showing different pairs and groups from around the UK hotly debating whether a Big Mac with bacon is still a Big Mac. 

The debate will be brought to life in social and OOH with iconic digital screens across the country fuelling the debate with live percentage results for #NotABigMac versus #StillABigMac from Twitter, Facebook and Instagram. The digital OOH execution is produced by Grand Visual, with planning and buying by OMD UK and Talon. 

The campaign will also be backed with radio, print, digital and press, as well as CRM activity from Armadillo to support the advertising. The work breaks on January 29th and runs in the UK and Ireland. An online film featuring football manager and I'm a Celebrity winner Harry Redknapp, along with his song Jamie, also launched online with a nod to Harry's antics during the football transfer window

Michelle Graham-Clare, head of marketing said: “It’s a Big Mac.”

Creative director Pete Heyes said: “It’s not a Big Mac.”
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Brand: McDonald's

Post Production / VFX

Post Production Company: MPC


Sound Engineer: Sam Ashwell

Sound Company: 750mph


OOH Specialist: Talon

Client Manager: Dilki Weerakoon

Business Director: Helen Saffer

Account Director: Ben Smith

DOOH Production: Grand Visual

‎Chief Creative Technology Officer: Keira Kaine

Creative Director: Ric Albert

Client Manager: Dilki Weerakoon

Creative Agency

Creative Agency: Leo Burnett London

Creative Director: Peter Heyes

Producer: Abbie McLean

Planner: Catherine Owen

Creative: Gareth Butters

Client Service Director: Victoria Reiz

Board Account Director: Bethany Watts

Account Director: Jack Brenman

Senior Account Manager: Rob Ellen

Account Executive: Callum Matthews

Planning Director: Will Butterworth

Graphic Designer: Paul Reddington

Media Agency

Media Agency: OMD

Executive Business Director: Jo Butler

Account Manager: Katie Griffiths

Associate Director: Alex Neary

Production Company

Production Company: Si & Ad

Director: Academy Films

Executive Producer: Simon Cooper

Producer: Tom Cartwright


Edit Company: Final Cut

Editor: Joe Guest

Genres: Comedy, People, Dialogue

Categories: Fast food, Retail and Restaurants

Leo Burnett London, Thu, 31 Jan 2019 14:16:47 GMT