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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Is a Big Mac with Bacon Still a Big Mac? This Ad Opens Up an Intense Debate

31/01/2019
Advertising Agency
London, UK
1.1k
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Leo Burnett London and Academy's Si & Ad launch divisive campaign for McDonald's
The campaign is designed to get the nation talking and engaged in a huge debate over whether a Big Mac with Bacon is still a Big Mac. As well as adding bacon to the classic Big Mac, McDonald’s have brought back the Mac Jr and Grand Big Mac and added bacon to them too!  

The TVC aims to demonstrate just how divisive adding bacon to a classic can be, showing different pairs and groups from around the UK hotly debating whether a Big Mac with bacon is still a Big Mac. 

The debate will be brought to life in social and OOH with iconic digital screens across the country fuelling the debate with live percentage results for #NotABigMac versus #StillABigMac from Twitter, Facebook and Instagram. The digital OOH execution is produced by Grand Visual, with planning and buying by OMD UK and Talon. 



The campaign will also be backed with radio, print, digital and press, as well as CRM activity from Armadillo to support the advertising. The work breaks on January 29th and runs in the UK and Ireland. An online film featuring football manager and I'm a Celebrity winner Harry Redknapp, along with his song Jamie, also launched online with a nod to Harry's antics during the football transfer window



Michelle Graham-Clare, head of marketing said: “It’s a Big Mac.”

Creative director Pete Heyes said: “It’s not a Big Mac.”
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