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Irreverent BMW Ad Shows How Easy it is to ‘Unplug and Play’ with its Hybrid Fleet

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Campaign was created by Jung von Matt, directed by Micky Suelzer and the VFX on the bear is straight out of FABLEfx’s digital zoo

Irreverent BMW Ad Shows How Easy it is to ‘Unplug and Play’ with its Hybrid Fleet
BMW’s new ‘Unplug & Play’ campaign demonstrates how straightforward it is to enjoy electrically powered driving pleasure in a BMW plug-in hybrid model – literally simple enough for a child to understand.

From German agency Jung von Matt and directed by Micky Suelzer, the VFX on the bear is straight out of FABLEfx’s digital zoo. However, instead of the sweet lovable bear they created last year for ITV’s ‘Dancing On Ice’ spot, this bear is ferocious and out for blood! 

It must be a distant relative… Check out the spot below:

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Client

Advertiser: BMW

Post Production / VFX

Post Production Company: FABLEfx (Repped by Lemonade Reps)

Production Company

Director: Micky Suelzer

Production Company: BigFish

Creative Agency

Creative Agency: Jung von Matt

Genres: Visual VFX, People, Action, Storytelling

Categories: Automotive, Cars

Lemonade Reps, Mon, 12 Aug 2019 14:22:41 GMT