Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Irish Supermarket SuperValu Says 'Bring It On' in Inclusive Spot from TBWA\Dublin

Creative 68 Add to collection

Campaign kicks off with a powerful 60-second spot featuring a collection of real players, officials and supporters of different ages, race, gender, physical and mental ability

Irish Supermarket SuperValu Says 'Bring It On' in Inclusive Spot from TBWA\Dublin

In an inspiring new campaign created by TBWA\Dublin, Irish supermarket giant SuperValu champion inclusivity.

SuperValu is the largest supermarket chain in Ireland and key sponsor of Gaelic football, the country’s number one sport. However, as a sport it is considered significantly unrepresentative of Ireland’s increasingly diverse population. To mark the sponsorship, TBWA\Dublin created a campaign with the key message that SuperValu believe in bringing everyone into the game, in a true celebration of inclusivity, equality and welcome.

The campaign kicks off with a powerful 60-second spot featuring a collection of real players, officials and supporters of different ages, race, gender, physical and mental ability. Each of whom has something different to bring to the game – by virtue of their individual story. By facing their own prejudices and difficulties, to take a welcome part in the game, they inspire everyone to embrace inclusivity.

“For us, it was never about SuperValu simply being a sponsor of the game, rather a powerful message of inclusivity from a brand that understands what the game means to everyone, and how the love of the game is the same regardless of your story” said Alan Byrne, Senior Copywriter at TBWA\Dublin.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Credits

Agency: TBWA\Dublin

CEO: Deirdre Waldron

Executive Creative Director: Des Creedon

Business Director: Yvonne Caplice

Senior Copywriter: Alan Byrne

Art Director: Michael Ryan

Strategy Director: Aleesha Tully

Account Manager: Kate O’Neill

Head of Broadcast: Onagh Carolan,

Producer: Adam Sherry

Genres: People, Storytelling

Categories: Supermarkets, Retail and Restaurants

TBWA\Dublin, Thu, 01 Jul 2021 12:49:00 GMT