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Irish Rail Spoofs Luxury Ads in Reflection of Student Life

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Comedy campaign by Publicis Dublin invites students to ‘get a bit of luxury into ye’

Irish Rail Spoofs Luxury Ads in Reflection of Student Life
Publicis Dublin riffs on decadent luxury advertising in the agency’s new campaign for Irish Rail/Iarnród Eireann. 

Designed to promote the rail provider’s student offers, the campaign encourages students to go home by train by reminding them that while life at university might not be the most opulent, they can still travel in luxury. 

Photographers Nick & Chloe shot the stills campaign through H2 Films, as well as the online content films to accompany it.