In a dramatic brand new ad created by Target McConnells, Ireland’s Postal Service, An Post, fights back against insularism
Ireland’s national postal service, An Post, today launches a dramatic new brand campaign, focusing on their stance against a turbulent world that’s closing its borders and turning in on itself. Created by award-winning Dublin agency, Target McConnells, the campaign heralds a new beginning for Ireland’s postal service. The campaign’s 40 second launch ad airs on Irish television tonight.
Target McConnells Managing Director, Abi Moran comments; “We wanted to make a powerful statement. In a time when some countries are talking about building walls and there’s a global tendency towards insularism, we wanted to show that Irish people, and our national postal service stand for something quite different.”
“Ireland has always been a player on the global stage, importing and exporting goods, people and culture. And An Post has always been a brand that works to help Ireland prosper, connecting people and businesses both domestically and abroad. And this trend is continuing, with major new Parcel product and service innovations that quite literally bring the world to your door.”
On the topical subject of breaking down world borders, Moran continued; “We, as an agency, are interested in what’s happening socially, culturally…in people. So we wanted this ad to reflect Ireland now, and An Post’s role in this new Ireland.”
PJ Brigdale, An Post Head of Marketing adds; “This campaign marks the beginning of an exciting new era for An Post as we signal our intent to aggressively grow our Parcels business. In the coming weeks you will see a range of great new An Post products and services, that throws the world wide-open for Irish shoppers and businesses, with huge relevance for younger customers. The launch ad is cinematic and bold, it’s really a calling card for An Post’s new direction.”
An Irish Advertising First with bold, cinematic approach. to match the dramatic subject matter, Target McConnells employed some truly cinematic talent and techniques to deliver a first in Irish advertising. The ad is directed by award winning film maker Ian Power, Hollywood VFX was provided by Andy Clarke, who’s previous credits include ‘Brooklyn’ and ‘Dracula Untold. The film's colourist was Gary Cullen, who’s known for setting the tone of ‘Game of Thrones’ and ‘Room’
The entire video is shot using The Arri Alexa 65 camera, which is a first for Irish advertising. The camera was previously used on “The Revenant”.