Wed, 29 Jul 2020 16:29:44 GMT
The Irish National Lottery has launched its latest '30 Lottery Millionaires' campaign. Set to Elvis Presley's classic track 'If I Can Dream', the spot shows a below-par golfer pulling off a wonder shot hole in one, telling punters that dreams can come true - just ask the 30 million Lotto millionaires in 2019.
The spot will show in the Republic of Ireland from 27th July 2020 across platforms such as TV, radio, cinema, internet, social media. Aimed at local market, their mission is to operate a world-class lottery for the people of Ireland, raising important funds for good causes.
This ad was made to highlight the good chances of winning in the lotto with the slogan 'dreams can come true'. Encourages punters to buy lotto tickets. By doing so, they are supporting all of the great causes that the lottery funds throughout Ireland.
Speaking about the new campaign, chief marketing officer, Paul Dervan said: ”The National Lottery marketing team have worked very closely with Core across Creative, Strategy and Media to create a highly memorable and hopefully enjoyable campaign that has a feel of the many classic ads you’d expect from the National Lottery”
Advertiser: Irish National Lottery
Creative Agency: CORE
Music Supervisors: soundlounge
Client Team : Paul Dervan, Michael Hayes, Maebh Gleeson and Joan Hallinan
Director: Damien O’Donnell
Producer: Anne-Marie Curran
Executive Creative Director: Liam Wielopolski
Creative Director: Mike Garner
Copywriter: Eoin O’Brien
Art Director: Paddy Geraghty
Agency Producer: Fiona McGarry
Editor: Jake Walshe
VFX: Allen Sillery
Sound: Locky Butler
Client Partner: Geoff McGrath
Client Director: Orla Reaper-Reynolds
Strategy Directors: Andy Pierce, Shane Doyle
Genres: Music & Sound Design
Categories: Media and Entertainment, TV and Radiosoundlounge, Wed, 29 Jul 2020 16:29:44 GMT