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Irish National Lottery Reminds Punters Dreams Can Come True with Comedic Inspirational Spot

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With soundlounge as music supervisors, the '30 Lotto Millionaires' spot is set to Elvis Presley's classic 'If I Can Dream'
Irish National Lottery Reminds Punters Dreams Can Come True with Comedic Inspirational Spot

The Irish National Lottery has launched its latest '30 Lottery Millionaires' campaign. Set to Elvis Presley's classic track 'If I Can Dream', the spot shows a below-par golfer pulling off a wonder shot hole in one, telling punters that dreams can come true - just ask the 30 million Lotto millionaires in 2019.

The spot will show in the Republic of Ireland from 27th July 2020 across platforms such as TV, radio, cinema, internet, social media. Aimed at local market, their mission is to operate a world-class lottery for the people of Ireland, raising important funds for good causes.

This ad was made to highlight the good chances of winning in the lotto with the slogan 'dreams can come true'. Encourages punters to buy lotto tickets. By doing so, they are supporting all of the great causes that the lottery funds throughout Ireland. 

Speaking about the new campaign, chief marketing officer, Paul Dervan said: ”The National Lottery marketing team have worked very closely with Core across Creative, Strategy and Media to create a highly memorable and hopefully enjoyable campaign that has a feel of the many classic ads you’d expect from the National Lottery”

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Client

Advertiser: Irish National Lottery

Creative Agency

Creative Agency: CORE

Music

Music Supervisors: soundlounge

Client

Client Team : Paul Dervan, Michael Hayes, Maebh Gleeson and Joan Hallinan

Director: Damien O’Donnell

Producer: Anne-Marie Curran

Executive Creative Director: Liam Wielopolski

Creative Director: Mike Garner

Copywriter: Eoin O’Brien

Art Director: Paddy Geraghty

Agency Producer: Fiona McGarry

Editor: Jake Walshe

VFX: Allen Sillery

Sound: Locky Butler

Client Partner: Geoff McGrath

Client Director: Orla Reaper-Reynolds

Strategy Directors: Andy Pierce, Shane Doyle

Genres: Music & Sound Design

Categories: Media and Entertainment, TV and Radio

soundlounge, Wed, 29 Jul 2020 16:29:44 GMT