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Irish Life Health's Digital Doctors Make MyClinic Services Limitless

Creative 119 Add to collection

The campaign from Folk Wunderman Thompson launches Irish Life Health’s unlimited digital doctor and professional counselling services

Irish Life Health's Digital Doctors Make MyClinic Services Limitless

Irish Life Health and Folk Wunderman Thompson have today launched a new creative campaign to support Irish Life Health's innovative solution to accessing healthcare appointments. Even before Covid 19 restrictions became part of our daily lives, consumers were seeking more convenient solutions for accessing medical assistance – either with a GP, physiotherapist, or professional counsellor.

MyClinic from Irish Life Health does just that with unlimited digital doctor and professional counselling services plus access to a range of other services such as dietician; physio which are now available for customers. The creative for the campaign demonstrates how often the last thing you need is the interruption of attending an in-person appointment. It demonstrates Irish Life Health’s understanding of its customer base and their busy lives and that taking time away from work, home or travel to make that appointment can be avoided thanks to a really great alternative in MyClinic. It depicts real life scenarios where customers can make use of the digital appointments presenting limitless opportunities and convenient solutions.

Karl Waters, creative partner, Folk Wunderman Thompson said: The Embracing Change platform is all about adapting to new ways. MyClinic is a great new way to receive medical services. Of course, we had to deliver this message in a way that people would remember. So, in this campaign you’ll see some of the more unusual places you might log on to MyClinic.

Liz Rowan, head of marketing, Irish Life Health added: ‘At Irish Life Health we are committed to innovating for our customers to ensure they get the best and quickest access to healthcare solutions to help them stay healthy and well. We would like our customers to know that we are supporting them with access to the care they need in a way that will work for them. and we really believe this campaign brings this to life. It demonstrates that we really understand the challenges each of us face managing multiple priorities every day and how often our own physical and mental health takes a back seat as a result. Making it easier for our customers to access multiple healthcare services through MyClinic means we are helping our customers manage their own health better which is something we are very proud of.” 

The We Visit You TVC campaign goes live, this week, followed by radio, social media and search.


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Irish Life

Chief Customer Officer: Brendan McEvoy

Head of Marketing Irish Life Health: Liz Rowen

Head of Marketing Communications: Karl Symes

Senior Marketing Manager: Thomas Brady

Senior Marketing Manager: Andrea Walsh

Senior Marketing Manager: Siobhan Kelly

Marketing Project Manager: Maria Kerr

Marketing Communications Manager: Richard Daly

Customer Propositions Manager: Michael Craig

Brand Communication Specialist: Claire O’Brien

Agency 

Agency: Folk Wunderman Thompson

CREATIVE PARTNER: Karl Waters

ART DIRECTOR: Conor Swanton

COPYWRITER: Rory Connolly

STRATEGIC PLANNER: Rachel Haslam

Managing Director: Laura Daley

Account Director: Trevi Donegan

Senior Account Manager: Sarah Conlan

Account Executive: Clare O’Reilly

Broadcast Director: Mick Cullen

Production Assistant: Anniina Kankaansivu

Production

PRODUCTION COMPANY: Blink Productions

DIRECTOR: Max Sherman

PHOTOGRAPHER: Lubo Sergeev

Post Production

POST PRODUCTION: Outerlimits Editor

AUDIO POST PRODUCTION: ScreenScene

Media

MEDIA AGENCY: MediaWorks

Genres: People, Dialogue

Categories: Medical Associations, Healthcare and Wellness

Folk Wunderman Thompson, Thu, 15 Jul 2021 11:50:12 GMT