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Irish Life Embraces Change in Humorous Campaign from JWT Folk

Creative 298 Add to collection
The campaign features a series of light-hearted scenarios to showcase the futility of catastrophising about future life changes
Irish Life Embraces Change in Humorous Campaign from JWT Folk
Irish Life has launched a new campaign entitled ‘Embracing Change’, which will be supported through-the-line and will be rolled out in stages over the coming months. It is based on the insight that our ability to deal with change is what ultimately makes it a positive or negative experience. While we all want to feel more secure and in control of our lives, we are faced with constant, often unpredictable change, which we can’t control – though we can take measures to help us better prepare for it. The campaign features a series of light-hearted scenarios to showcase the futility of catastrophising about future life changes. With over 80 years of experience, Irish Life’s breadth of product offerings, from Health and Life Insurance to Pensions and Investments, are best placed to help people prepare for and navigate life’s changes.


Commenting on the new campaign, Karl Symes, head of marketing communications from Irish Life said: “Throughout this campaign we acknowledge the worries and challenges that people often face about the future and we pride ourselves on being there to help people build better futures. At Irish Life, we have the expertise and understanding to help people plan and prepare for events throughout life. With the right plans in place you can confidently navigate many of the inevitable changes and challenges that will arise.”

Karl Waters, creative partner at JWT Folk adds: “Our approach to this campaign really challenged us to examine the essence of Irish life itself and what are some of the biggest challenges that people face. However, we wanted to make this really relatable to people in Ireland. This led us to our common tendency to catastrophise, we brought this to life with humour throughout.”
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Post Production / VFX

Post Production Company: OuterLimits

Production Company

Production Company: Blink Productions

Director: Max Sherman

Client

Advertiser: Irish Life

Head of Marketing Communications: Karl Symes

Senior Marketing Manager: Amy Rowe, Suzanne McGuinness, Siobhan Kelly

Project Manager: Maria Kerr (Marketing)

Brand Manager: Danielle McKenna

Digital Marketing Manager: Orla O’Keefe (Senior)

Marketing Communications: Richard Daly (Specialist)

Marketing Specialist: John Torsney, Silvia Marignetti (Digital)

Digital Agency

Producer: Ana Latini

Media Agency

Media Agency: Mediaworks

Creative Agency

Creative Agency: JWT Folk

Copywriter: Rory Connolly

Art Director: Conor Swanton & Dean Ryan

Producer: Lily O’Gorman

Creative Partner: Karl Waters

CEO: Abi Moran

Managing Director: Laura Daley (Joint)

Strategic Planner: Rachel Haslam

Account Director: Ciara McAlinden

Account Manager: Sarah Conlan

Broadcast Director: Michael Cullen

Motion graphics: Mike Mahon

Digital Designer: Gabriel Karasek & Raphael Silva

Finished Artist: Paul Dowd

Sound

Sound Company: OuterLimits

Genres: Comedy, People, Storytelling, Dialogue

Categories: Insurance, Finance

JWT Folk, Wed, 17 Apr 2019 10:48:20 GMT